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This volume is a oneofakind contribution to applied social science and the product of a long collaboration between an established, interdisciplinary sociologist and a successful banking executive. Together, Neil Smelser and John Reed use a straightforward approach to presenting substantive social science knowledge and indicate its relevance and applicability to decisionmaking, problemsolving and policymaking. Among the areas presented are spaceandtime coordinates of social life; cognition and bias; group and network effects; the role of sanctions; organizational dynamics; and macrochanges associated with economic development. Finally, the authors look at the big picture of why society at large demands and needs socialscience knowledge, and how the academy actually supplies relevant knowledge.
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