User Experience im ECommerce: Messung von Emotionen bei der Nutzung interaktiver Anwendungen (Business Innovation High Tech,New

User Experience im ECommerce: Messung von Emotionen bei der Nutzung interaktiver Anwendungen (Business Innovation High Tech,New

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Emotionale Reaktionen von Nutzern auf Stimuli einer interaktiven Anwendung gelten als zentrale Indikatoren fr positive oder negative User Experience. Oliver Gasts Untersuchung stellt ein Verfahren vor, das die Messung und Interpretation der Emotionen bei der Nutzung interaktiver Anwendungen ermglicht. Denn der Erfolg von webbasierten Applikationen, wie z. B. OnlineShops, hngt in sehr hohem Mae von der Erfllung der Erwartungen des einzelnen Nutzers ab. Mit den Ergebnissen seiner Untersuchung hat der Autor ein Modell erstellt und evaluiert, welches die relevanten Indikatoren fr Mimik basierte Emotionsbewertung umfassend aufzeigt.

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