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Bindng
UX Strategy: How to Devise Innovative Digital Products that People Want
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User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasnt been an easytoapply framework for executing it. This handson guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multidevice products that people want to use.Whether youre an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simpletoadvanced strategies that you can use in your work right away. Along with business cases, historical context, and realworld examples throughout, youll also gain different perspectives on the subject through interviews with top strategists. Define and validate your target users through provisional personas and customer discovery techniques Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value Focus your team on the primary utility and business model of your product by running structured experiments using prototypes Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.