UX Strategy: How to Devise Innovative Digital Products that People Want,New

UX Strategy: How to Devise Innovative Digital Products that People Want,New

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User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasnt been an easytoapply framework for executing it. This handson guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multidevice products that people want to use.Whether youre an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simpletoadvanced strategies that you can use in your work right away. Along with business cases, historical context, and realworld examples throughout, youll also gain different perspectives on the subject through interviews with top strategists. Define and validate your target users through provisional personas and customer discovery techniques Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value Focus your team on the primary utility and business model of your product by running structured experiments using prototypes Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics

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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

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To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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Frequently Asked Questions

  • Q: What is the main focus of 'UX Strategy: How to Devise Innovative Digital Products that People Want'? A: The book focuses on blending business strategy with user experience (UX) design to help teams create innovative digital products that users want to engage with.
  • Q: Who is the target audience for this book? A: This book is aimed at entrepreneurs, UX/UI designers, product managers, and members of intrapreneurial teams looking to enhance their product development strategies.
  • Q: What are some key techniques discussed in the book? A: Key techniques include the use of provisional personas, customer discovery methods, competitive research, and structured experiments with prototypes.
  • Q: How can this book help improve customer engagement? A: The book provides insights on devising UX funnels that map user actions to meaningful metrics, thereby increasing customer engagement through targeted design.
  • Q: What is the publication date of this book? A: The book was published on June 30, 2015.
  • Q: Is the book available in different formats? A: The book is available in paperback format.
  • Q: How many pages does the book have? A: The book contains 310 pages.
  • Q: Who is the author of this book? A: The author of the book is Jaime Levy.
  • Q: What edition of the book is this? A: This is the first edition of the book.
  • Q: What condition is the book in? A: The book is in new condition.