Value Creation of FirmEstablished Brand Communities,Used

Value Creation of FirmEstablished Brand Communities,Used

SKU: DADAX3834921238 In Stock
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Delivery time: 3-5 business days (USA)
Delivery time: 8-12 business days (International)
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Product Description Philipp Wiegandt empirically analyzes the effects the creation of a firmestablished brand community has on the brand loyalty and wordofmouth communication of its members over time. He finds that establishing a firmestablished brand community creates value for both the company and their customers. From the Back Cover Firmestablished brand communities enable companies to increase the brand loyalty and wordofmouth communication of their customers. Furthermore they represent an adequate organisational form for companies to integrate consumers into their innovation processes. Philipp Wiegandt empirically analyzes the effects the creation of a firmestablished brand community has on the brand loyalty and wordofmouth communication of its members over time. He finds that establishing a firmestablished brand community creates value for both the company and their customers. About the Author Parallel to his employment as project manager in the automobile industry, Dr. Philipp Wiegandt obtained his doctorate under the guidance of Prof. Dietmar Harhoff, Ph.D., at the Institute for Innovation Research, Technology Management and Entrepreneurship, LudwigMaximiliansUniversity, Munich.

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Shipping & Returns

Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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We accept payments with :
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