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Product Description Basierend auf der PrinzipalAgentenTheorie analysiert Peter Stebel Anreizprobleme aus Sicht des Dienstleistungsunternehmers beim Mitarbeiter und beim Kunden. Er leitet Empfehlungen zur Verhaltenssteuerung bei Dienstleistungen ab und berprft diese anhand einer empirischen Studie. From the Back Cover Bei der Gestaltung von Controllinginstrumenten in Dienstleistungsunternehmen ist die Frage der Verhaltenssteuerung der an der Leistungserstellung beteiligten Personen von besonderer Bedeutung. Wegen der fr Dienstleistungen typischen Immaterialitt und Integrativitt lassen sich Ergebnisse aus dem Industriebereich kaum bertragen. Basierend auf der PrinzipalAgentenTheorie analysiert Peter Stebel Anreizprobleme aus Sicht des Dienstleistungsunternehmers beim Mitarbeiter und beim Kunden. Er leitet Empfehlungen zur Gestaltung von Anreizvertrgen zur Verhaltenssteuerung ab und berprft diese anhand einer empirischen Studie. Der Autor zeigt, dass bei der Verhaltenssteuerung eines Mitarbeiters der Einfluss zweier Prinzipale, nmlich des Dienstleistungsunternehmers und des Kunden, zu bercksichtigen ist. Neben der Steuerung des Mitarbeiters besteht zustzlich die Notwendigkeit, das Verhalten des Kunden zu steuern, da dieser oftmals einen erheblichen Einfluss sowohl auf den Leistungsprozess als auch auf das Leistungsergebnis hat. About the Author Dr. Peter Stebel promovierte bei Prof. Dr. Carsten Homburg am Lehrstuhl fr Allgemeine Betriebswirtschaftslehre und Controlling der Universitt zu Kln.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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