Title
Vertrauen durch Reputation im elektronischen Handel (German Edition),Used
Delivery time: 8-12 business days (International)
Product Description Sabine Einwiller analysiert die Ursachen der erhhten Risikowahrnehmung bei einem Kauf per Internet und zeigt die Bedeutung des Vertrauens und der Reputation fr seine Reduzierung auf. From the Back Cover Auch wenn der elektronische Handel steigende Nutzerzahlen aufweist, ist sein Anteil am Gesamteinzelhandelsvolumen nach wie vor gering. Die Konsumenten bevorzugen eindeutig die traditionellen Einkaufswelten in Stdten und Gemeinden. Mgliche Ursachen fr eine Zurckhaltung gegenber dem Einkauf per Internet sind eine erhhte Risikowahrnehmung und mangelndes Vertrauen. Sabine Einwiller analysiert die Ursachen der Risikowahrnehmung und zeigt die Bedeutung des Vertrauens fr seine Reduzierung auf. Fr die mehrdimensionale, auf der sozialpsychologischen Einstellungsforschung basierende Konzeptualisierung von Vertrauen und die Einflussvariable der Reputation entwirft sie ein Wirkungsmodell, das sie anhand einer empirischen Untersuchung unter Internetnutzern berprft. Reputation erweist sich als starker Einflussfaktor auf das Vertrauen, insbesondere dann, wenn die persnliche Erfahrung gering ist. Die Implikationen fr das Kommunikationsmanagement konzentrieren sich auf die interpersonelle Kommunikation, die fr die Entstehung der Reputation eine bedeutende Rolle spielt. About the Author Dr. Sabine Einwiller promovierte bei Prof. Dr. Beat F. Schmid am Institut fr Medien und Kommunikationsmanagement (MCM Institut) der Universitt St. Gallen. Heute leitet sie am MCM Institut das Center for Corporate Communication.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.