Visual Communication: From Theory to Practice,New

Visual Communication: From Theory to Practice,New

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SKU: DADAX2940373094
Brand: AVA Publishing
Condition: New
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Visual Communication: From Theory to Practice explores how cultural theory can be applied to the realworld practice of graphic design. Theories are presented and then discussed by designers such as Neville Brody, Michael Bierut, Erik Spiekermann and Joan Farrer.Issues such as mass culture, political design and semiotics are all debated, making this a unique companion to theory and culture modules on any undergraduate degree course in graphic design. Visual Communication helps students to develop sound critical judgment and informed strategies for the conception of new ideas that accurately reflect the current zeitgeist.

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