Visual Identity: Promoting and Protecting the Public Face of an Organization,Used
Visual Identity: Promoting and Protecting the Public Face of an Organization,Used

Visual Identity: Promoting and Protecting the Public Face of an Organization,Used

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SKU: SONG076562267X
Brand: Routledge
$90.20
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Brands, companies, and organizations, much like people, have personalities, and most of what we know and think about their personalities comes through visual identity. A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image in the minds of the public, including but not limited to its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective (corporate, nonprofit, etc.), rather than a product brand perspective. It not only helps readers to understand the meaning and value of an organization's visual identity, but also provides handson advice on how to promote and protect the identity. Each chapter draws from current research and also contains realworld examples and case studies that illustrate the key concepts.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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