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Visual Language For Designers: Principles For Creating Graphics That People Understand
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Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power.In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, Visual Language for Designers explains how to achieve quick and effective communications. New in paperback, this book presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations.Visual Language for Designers includes:How to organize graphics for quick perceptionHow to direct the eyes to essential informationHow to use visual shorthand for efficient communicationHow to make abstract ideas concreteHow to best express visual complexityHow to charge a graphic with energy and emotion
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