Vizual'nye kommunikatsii v graficheskom dizayne: Ot shriftov i kompozitsii k effektivnym navykam v reklame (Russian Edition),Used

Vizual'nye kommunikatsii v graficheskom dizayne: Ot shriftov i kompozitsii k effektivnym navykam v reklame (Russian Edition),Used

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SKU: DADAX3659357979
Brand: LAP Lambert Academic Publishing
Sale price$82.28 Regular price$117.54
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V nastoyashchey rabote rassmatrivaetsya graficheskie sredstva i psikhologicheskie osobennosti chelovecheskogo vospriyatiya, kotorye ispol'zuyut dizaynery dlya privlecheniya i uderzhaniya vnimaniya potentsial'nykh pokupateley v pechatnykh SMI, mediasrede i drugikh kanalakh kommunikatsii. Tsel' raboty ob"edinit' v edinyy didakticheskiy material nauchnye dannye i prakticheskie znaniya ob illyustrirovannoy reklame. Dostizhenie etoy tseli bylo osushchestvleno posredstvom resheniya teoreticheskikh zadach, sredi kotorykh: vyyavit' rol' illyustratsii v pechatnoy reklame; izuchit' spetsifiku illyustrirovaniya reklamnogo obrashcheniya v pechati otnositel'no osobennostey vospriyatiya tselevoy auditorii, tseley i zadach reklamy; obobshchit' rekomendatsii po illyustrirovaniyu, soedinit' v nekiy svod pravil po tekhnike sozdaniya effektivnoy reklamy.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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