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Product Description Brries Blanke entwickelt eine Theorie, die erklrt, wie wir vom Bild zum Sinn gelangen, und ermglicht dadurch die systematische Analyse konkreter ikonischer Zeichen. From the Back Cover Verstehen wir Bilder durch ihre natrliche hnlichkeit mit dem Dargestellten? Oder mssen wir dafr spezielle Konventionen erlernen? Keine dieser traditionellen Auffassungen kann befriedigend erklren, wie Bilder und andere ikonische Zeichen ihren Sinn erlangen. Brries Blanke zeigt, dass Bildkonventionen erst auf der Grundlage von hnlichkeit entstehen knnen. Die hnlichkeit ist aber ihrerseits nichts natrlich Gegebenes, sondern in der Wahrnehmungskompetenz des Subjekts verankert. Zudem geht das, was mit Bildern kommuniziert wird, weit ber das bloe Abbilden hinaus. Vollstndig kann der Sinn von Bildern nur innerhalb einer Pragmatik des ikonischen Zeichens beschrieben werden. Diese zeigt, wie die Logik der rationalen Kommunikation auch den oft vagen bildlichen Sinneffekten zugrunde liegt. Der Autor entwickelt eine Theorie, die erklrt, wie wir vom Bild zum Sinn gelangen, und ermglicht dadurch die systematische Analyse konkreter ikonischer Zeichen. About the Author Dr. Brries Blanke promovierte bei Prof. Dr. Roland Posner an der Technischen Universitt Berlin. Er ist heute in der Marktforschung im Bereich Kommunikationsforschung ttig.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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