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If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
Diplomarbeit aus dem Jahr 2006 im Fachbereich Medien / Kommunikation Public Relations, Werbung, Marketing, Social Media, Note: 1, FH Krems, Sprache: Deutsch, Abstract: Fragestellungen: Rolle von Merchandising im Kulturbereich. Kombination von Kultur und Kommerz muss kein Widerspruch sein Vorteil fr Institution und Besucher. Wird Merchandising als Marketinginstrument erkannt? Kann Merchandising zur emotionalen Kundenbindung in Kulturinstitutionen beitragen? Kann eine Transformation von Kulturinstitution zu Kultinstitution durch emotionale Kundenbindung stattfinden? Hermeneutische Themen: Kultur und Tourismus, Merchandising und Kulturmarketing, Psychologie des Kaufens (Kaufmotive, Kaufentscheidungen) und Erinnerung (Gedchtnis und Marken, Souvenirs). irie: OnlineBefragung von sterreichischen Kulturinstitutionen zum Status Quo von Merchandising. 26 Experteninterviews zum Potential von Merchandising. Schlufolgerungen auf Basis von Hermeneutik und Empirie. Ausblick auf sinnvolle weiterfhrende Studien.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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