Von Kultur zu Kult: Merchandising als Beitrag zur emotionalen Kundenbindung in sterreichischen Kulturinstitutionen (German Editi,Used

Von Kultur zu Kult: Merchandising als Beitrag zur emotionalen Kundenbindung in sterreichischen Kulturinstitutionen (German Editi,Used

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SKU: DADAX386746927X
UPC: 9783867469272
Brand: Examicus Publishing
Condition: New
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Diplomarbeit aus dem Jahr 2006 im Fachbereich Medien / Kommunikation Public Relations, Werbung, Marketing, Social Media, Note: 1, FH Krems, Sprache: Deutsch, Abstract: Fragestellungen: Rolle von Merchandising im Kulturbereich. Kombination von Kultur und Kommerz muss kein Widerspruch sein Vorteil fr Institution und Besucher. Wird Merchandising als Marketinginstrument erkannt? Kann Merchandising zur emotionalen Kundenbindung in Kulturinstitutionen beitragen? Kann eine Transformation von Kulturinstitution zu Kultinstitution durch emotionale Kundenbindung stattfinden? Hermeneutische Themen: Kultur und Tourismus, Merchandising und Kulturmarketing, Psychologie des Kaufens (Kaufmotive, Kaufentscheidungen) und Erinnerung (Gedchtnis und Marken, Souvenirs). irie: OnlineBefragung von sterreichischen Kulturinstitutionen zum Status Quo von Merchandising. 26 Experteninterviews zum Potential von Merchandising. Schlufolgerungen auf Basis von Hermeneutik und Empirie. Ausblick auf sinnvolle weiterfhrende Studien.

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