Was sind Podcasts?: Merkmale, Inhalte und Funktionen des neuen Mediums Eine systematisierende Inhaltsanalyse (German Edition),Used

Was sind Podcasts?: Merkmale, Inhalte und Funktionen des neuen Mediums Eine systematisierende Inhaltsanalyse (German Edition),Used

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Brand: VDM Verlag
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Podcasts sind abonnierbare AudioDateien. Podcasts hrt man auf dem MP3Player. Podcasts eignen sich zum Direktmarketing. Podcasts sind Radiosendungen im Internet? Von Podcasting ist viel die Rede, doch wei eigentlich jeder, wovon er da spricht? Autor Jan Michael Gerwin sucht eine Systematisierung des deutschsprachigen PodcastAngebots jenseits normativer Vorstellungen. Dazu untersucht er Podcasts hinsichtlich ihrer Entwicklung, Technik und organisationalen Struktur. Unter Bercksichtigung des derzeitigen Forschungsstands zum Thema Podcasting entwickelt er ein Kategoriensystem, mithilfe dessen er zufllig ausgewhlte Podcasts inhaltsanalytisch untersucht. Die Ergebnisse geben Aufschluss ber die Akteursverteilung, Periodizitt, Radionhe, Authentizitt und Interaktivitt von Podcasts und ermglichen eine systematische Beschreibung des neuen Mediums.

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