Title
Watching One's Tongue: Issues in Language Planning (Liverpool Studies in European Regional Cultures, 5) (Volume 4),Used
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Product Description These essays investigate the challenge of language planning in modern society. Initially, the impact of legislation on a vernacular and the subsequent empowerment of specific speech communities are analyzed. Contributors explore the value of employing a marketing approach for the development and enhancement of an indigenous tongue. Aspects of the status of language in the context of education are then examined, followed by an assessment of the impact of culture contact on social and linguistic intercourse. The concluding chapter considers a theory of endangeredness and seeks to establish the threshold beyond which a language is doomed to extinction. This volume is one of two, edited by Dr. Nic Craith, dealing with language planning in contemporary Europe. About the Author Mairead Nic Craith is Director of the Academy for Irish Cultural Heritages at the University of Ulster, UK, where she holds the Chair in Irish Culture and Language. She has previously been attached to the University of Liverpool and University Colleges, Dublin and Cork. She is author and editor of several books including Europe and the Politics of Language (2006) and Culture and Identity Politics in Northern Ireland (2004). Her research interests include culture and identity politics, European integration and regional cultures, and European ethnology. She was joint winner of the 2004 Ruth Michaelis Jena Ratcliff research prize for folklife.
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