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Product Description Auf Basis von Forschungsarbeiten im EFinance Lab im House of Finance der GoetheUni Frankfurt fhren die Autoren in Thematik und Begriffe von Web 2.0 ein, fassen die technischen, gesellschaftlichen sowie konomischen Rahmenbedingungen zusammen und arbeiten die besonderen Herausforderungen fr Finanzdienstleister heraus, die diese von anderen Branchen unterscheidet. Den Kern des Buches bildet die strukturierte Darstellung von Web2.0Anwendungen mit konkreten Hinweisen fr oder wider den sinnvollen Einsatz im Retail Banking. Review "Lesenswert ist dieses Werk besonders fr Bankmitarbeiter aus den Bereichen Marketing und Vertrieb, um neue Ideen fr die Kommunikationsstrategie gewinnen zu knnen." Bank Praktiker RECHTSSICHER REVISIONSFEST RISIKOGERECHT, 52012"Ein empfehlenswertes GrundlagenBuch, das fr themenfremde Leser, aber auch fr Experten Mehrwert bietet." die bank, 22011"Sehr strukturierte Kapitel, viele sachliche Erluterungen und sehr gute empirische Analysen." www.bankingclub.de, 07.10.2010 Book Description So erreichen Banken zielgenau ihre Kunden im Privatkundengeschft About the Author Christian Messerschmidt ist an der Professur fr Electronic Commerce der GoetheUniversitt als wissenschaftlicher Mitarbeiter ttig.Dr. Sven C. Berger, gelernter Bankkaufmann, promovierte als wissenschaftlicher Mitarbeiter am Lehrstuhl fr Electronic Commerce an der GoetheUniversitt Frankfurt und ist als Referent in der Bundesanstalt fr Finanzdienstleistungsaufsicht (BaFin) ttig. Prof. Dr. Bernd Skiera hat den Lehrstuhl fr Electronic Commerce an der GoetheUniversitt Frankfurt am Main inne, ist im Vorstand des eFinanceLab und Projektleiter im von der Commerzbank untersttzten RetailBanking Competence Center und unterrichtet an der Goethe Business School im Rahmen des Executive MBAProgramms mit der Fuqua School of Business an der Duke University.
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