Web and Network Data Science: Modeling Techniques in Predictive Analytics (FT Press Analytics),Used
Web and Network Data Science: Modeling Techniques in Predictive Analytics (FT Press Analytics),Used

Web and Network Data Science: Modeling Techniques in Predictive Analytics (FT Press Analytics),Used

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SKU: SONG0133886441
UPC: 9780133886443
Brand: Pearson FT Press
Condition: Used
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Master modern web and network data modeling: both theory and applications. In Web and Network Data Science, a top faculty member of Northwestern University's prestigious analytics program presents the first fullyintegrated treatment of both the business and academic elements of web and network modeling for predictive analytics. Some books in this field focus either entirely on business issues (e.g., Google Analytics and SEO); others are strictly academic (covering topics such as sociology, complexity theory, ecology, applied physics, and economics). This text gives today's managers and students what they really need: integrated coverage of concepts, principles, and theory in the context of realworld applications. Building on his pioneering Web Analytics course at Northwestern University, Thomas W. Miller covers usability testing, Web site performance, usage analysis, social media platforms, search engine optimization (SEO), and many other topics. He balances this practical coverage w

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