
Title

WebAcademy. Die Entwicklung eines Internetprogramms fr Hochschulen: Am Beispiel des geplanten Studiengangs Masters of Business ,Used
Delivery time: 8-12 business days (International)
Diplomarbeit aus dem Jahr 1998 im Fachbereich BWL Allgemeines, Note: 2, Westflische Hochschule Gelsenkirchen, Bocholt, Recklingshausen, Sprache: Deutsch, Abstract: Anhand eines Studiums zum "Masters of Business Administration" (MBA) entwickelt diese Diplomarbeit ein nutzerorientiertes, integriertes Marketingkonzept fr ein virtuelles Studium im Internet. Zunchst werden die Inhalte und Ziele des MBA vorgestellt und kritisch betrachtet. Anschlieend wird das Internet vorgestellt, insbesondere im Hinblick auf seine Mglichkeiten und Probleme beim Computer Based Training und Telelearning. Verschiedene Pilotprojekte werden vorgestellt. Im folgenden eher praktisch orientierten Teil wird ein Konzept fr eine virtuelle Lernumgebung(WebAcademy) entwickelt. Hierzu wird die Einordnung der WebAcademy ins Dienstleistungsmarketing aufgezeigt und Ziele und Zielgruppen ermittelt. Anschlieend werden die Strukturen einer WebAcademy entwickelt und ein mglicher Seitenaufbau erlutert. Zur Einfhrung der WebAcademy wird ein MarketingMix entwickelt, das sowohl die klassischen Elemente des MarketingMix als auch die multimedialen Mglichkeiten des Internet ausschpft. Schlielich werden Controlling und Erfolgsmessungen, als auch Restriktionen einer WebAcademy behandelt. Ein ausfhrlicher Anhang enthlt neben einem Glossar unter anderem eine bersicht europischer und nordamerikanischer MBAStudiengnge und eine Gegenberstellung von Umfragen und Marktforschungsstudien zum Internet.
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.