Title
Weird Ideas That Work: How To Build A Creative Company
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A Breakthrough In Management Thinking, Weird Ideas Can Help Every Organization Achieve A Balance Between Sustaining Performance And Fostering New Ideas. To Succeed, You Need To Be Both Conventional And Counterintuitive.Creativity, New Ideas, Innovationin Any Age They Are Keys To Success. Yet, As Stanford Professor Robert Sutton Explains, The Standard Rules Of Business Behavior And Management Are Precisely The Opposite Of What It Takes To Build An Innovative Company. We Are Told To Hire People Who Will Fit In; To Train Them Extensively; And To Work To Instill A Corporate Culture In Every Employee. In Fact, In Order To Foster Creativity, We Should Hire Misfits, Goad Them To Fight, And Pay Them To Defy Convention And Undermine The Prevailing Culture. Weird Ideas That Work Codifies These And Other Proven Counterintuitive Ideas To Help You Turn Your Workplace From Staid And Safe To Wild And Woollyand Creative.In Weird Ideas That Work Sutton Draws On Extensive Research In Behavioral Psychology To Explain How Innovation Can Be Fostered In Hiring, Managing, And Motivating People; Building Teams; Making Decisions; And Interacting With Outsiders. Business Practices Like Hire People Who Make You Uncomfortable And Reward Success And Failure, But Punish Inaction, Strike Many Managers As Strange Or Even Downright Wrong. Yet Weird Ideas That Work Shows How Some Of The Best Teams And Companies Use These And Other Counterintuitive Practices To Crank Out New Ideas, And It Demonstrates That Every Company Can Reap Sales And Profits From Such Creativity.Weird Ideas That Work Is Filled With Examples, Drawn From Hi And Lowtech Industries, Manufacturing And Services, Information And Products. More Than Just A Set Of Bizarre Suggestions, It Represents A Breakthrough In Management Thinking: Sutton Shows That The Practices We Need To Sustain Performance Are In Constant Tension With Those That Foster New Ideas. The Trick Is To Choose The Right Balance Between Conventional And WeirdAnd Now, Thanks To Robert Sutton'S Work, We Have The Tools We Need To Do So.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does the book have? A: This book has two hundred forty pages. It's designed to provide thorough insights into fostering creativity in organizations.
- Q: What is the binding type of this book? A: The binding type is paperback. This makes it lightweight and easy to handle for reading.
- Q: What are the dimensions of the book? A: The book measures five point five one inches in length, zero point six inches in width, and eight point four four inches in height.
- Q: Who is the author of this book? A: The author is Robert I. Sutton. He is a Stanford professor known for his work on management and organizational behavior.
- Q: What is the main theme of the book? A: The main theme focuses on using unconventional ideas to enhance creativity in businesses. It challenges traditional management practices.
- Q: What audience is this book suitable for? A: This book is suitable for business leaders, managers, and anyone interested in fostering innovation within their organization.
- Q: How can I apply the ideas in this book to my workplace? A: You can apply these ideas by hiring unconventional thinkers and encouraging creative conflict among team members. This approach can drive innovation.
- Q: Is this book appropriate for beginners in management? A: Yes, this book is appropriate for beginners. It introduces key concepts in a clear and engaging manner.
- Q: What kind of examples are included in the book? A: The book includes examples from various industries, both high-tech and low-tech, demonstrating how innovative practices lead to success.
- Q: How should I take care of this paperback book? A: To care for your paperback book, keep it in a dry place and avoid exposing it to direct sunlight to prevent fading.
- Q: Is there a warranty or return policy for this book? A: Typically, there is no warranty for books, but return policies may vary by retailer. Check with the specific seller for details.
- Q: What if my book arrives damaged? A: If your book arrives damaged, contact the retailer immediately for a replacement or refund, as most sellers have customer service for such issues.
- Q: How do I store this book to keep it in good condition? A: Store the book upright on a shelf away from moisture and extreme temperatures to keep it in good condition.
- Q: Can this book help with team management? A: Yes, this book offers strategies that can enhance team management by promoting creative and unconventional thinking among team members.
- Q: What differentiates this book from other management books? A: This book differentiates itself by advocating for 'weird ideas' and counterintuitive practices that challenge traditional management norms.