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Product Description Das Buch erschliet in einem breiten theoretischen Zugriff das Konzept der Werbeselbstkontrolle als ein ethisches Querschnittsthema und bemisst dessen Bedeutsamkeit fr die Ethik. Diese ethische Perspektive unterscheidet die Arbeit von bisherigen, vorwiegend rechtswissenschaftlichen Zugngen zum Thema. Der Vergleich der Werbeselbstkontrollsysteme in den USA und Deutschland beschrnkt sich nicht allein auf die Beschreibung der Gemeinsamkeiten und Unterschiede, sondern es werden Grenzen und Potentiale der Werbeselbstkontrollsysteme im Lichte des jeweiligen politischkulturellen Kontextes aufgezeigt. Book Description Ein Vergleich der freiwilligen Selbstkontrolle in den USA und Deutschland From the Back Cover Das Buch erschliet in einem breiten theoretischen Zugriff das Konzept der Werbeselbstkontrolle als ein ethisches Querschnittsthema und bemisst dessen Bedeutsamkeit fr die Ethik. Diese ethische Perspektive unterscheidet die Arbeit von bisherigen, vorwiegend rechtswissenschaftlichen Zugngen zum Thema. Der Vergleich der Werbeselbstkontrollsysteme in den USA und Deutschland beschrnkt sich nicht allein auf die Beschreibung der Gemeinsamkeiten und Unterschiede, sondern es werden Grenzen und Potentiale der Werbeselbstkontrollsysteme im Lichte des jeweiligen politischkulturellen Kontextes aufgezeigt. About the Author Dr. Frank M. Heyd promovierte 2010 an der Fakultt fr Staats und Sozialwissenschaften der Universitt der Bundeswehr in Mnchen.
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birth defects, or other reproductive harm.
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