Title
Werbung als Unterhaltung: Wie Branded Entertainment und Advertainment Werbung mit Unterhaltung verschmelzen (German Edition),Used
Delivery time: 8-12 business days (International)
Inhaltlich unvernderte Neuauflage. Was beobachtet man eigentlich, wenn der Autohersteller BMW HollywoodRegisseure engagiert, um Kurzfilme zu drehen, in denen BMWFahrzeuge in Szene gesetzt werden? Welche Strategie verfolgt die Volkswagen AG, die sich fr 200 Millionen Dollar das Recht erkauft, ihre Fahrzeuge exklusiv in Filmen der UniversalStudios und in TVFormaten des Senders NBC zu platzieren? Was ist von neuen, interaktiven Werbeformen im Internet zu halten, die den Nutzer dazu einladen, sich nicht blo freiwillig, sondern gar "on demand" mit Werbung zu beschftigen? Ein Paradigmenwechsel weg von der lstigen Werbeunterbrechung hin zur willkommenen Unterhaltungspause deutet sich an. Die vorliegende Studie befasst sich mit den neuen Werbeformen Branded Entertainment und Advertainment, die darauf setzen, mediale Unterhaltungsangebote fr die bermittlung von Werbebotschaften zu instrumentalisieren bzw. Werbung als eigenstndige Form medialer Unterhaltung zu etablieren. Eine spannende Analyse, die sich gleichermaen an Kommunikationswissenschaftler und interessierte Laien wie auch an Werbepraktiker, MarketingStrategen und Filmschaffende richtet.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.