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Help
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
Inhaltlich unvernderte Neuauflage. Was beobachtet man eigentlich, wenn der Autohersteller BMW HollywoodRegisseure engagiert, um Kurzfilme zu drehen, in denen BMWFahrzeuge in Szene gesetzt werden? Welche Strategie verfolgt die Volkswagen AG, die sich fr 200 Millionen Dollar das Recht erkauft, ihre Fahrzeuge exklusiv in Filmen der UniversalStudios und in TVFormaten des Senders NBC zu platzieren? Was ist von neuen, interaktiven Werbeformen im Internet zu halten, die den Nutzer dazu einladen, sich nicht blo freiwillig, sondern gar "on demand" mit Werbung zu beschftigen? Ein Paradigmenwechsel weg von der lstigen Werbeunterbrechung hin zur willkommenen Unterhaltungspause deutet sich an. Die vorliegende Studie befasst sich mit den neuen Werbeformen Branded Entertainment und Advertainment, die darauf setzen, mediale Unterhaltungsangebote fr die bermittlung von Werbebotschaften zu instrumentalisieren bzw. Werbung als eigenstndige Form medialer Unterhaltung zu etablieren. Eine spannende Analyse, die sich gleichermaen an Kommunikationswissenschaftler und interessierte Laien wie auch an Werbepraktiker, MarketingStrategen und Filmschaffende richtet.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
