If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
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All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
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If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
Help
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
Werbung ist als kaum mehr berschaubares Forschungsfeld von Kommunikationswissenschaft und Linguistik nur scheinbar ausgereizt. Aufgrund der immer strkeren Prsenz von Marketing und Promotionsstrategien, der Zunahme der Wirtschaftskommunikation in allen gesellschaftlichen Sektoren quer ber den Globus, der technologisch und medial bedingten Differenzierung in immer wieder neue Formen, Typen und Textsorten sowie der Aufwendung der verschiedensten Codes und Stilmittel kann diese lifestylegeprgte Kunst des Alltags nie genug untersucht werden. In diesem Band, dessen Beitrge zu einem Groteil einer Sektion der Jahrestagung der Gesellschaft fr Angewandte Linguistik (GAL), September 2006, entstammen, geht es im Kern um das sogenannte global advertising, das heit um die Anlage und Durchfhrung kulturbergreifender Werbetextualitt. Die stets vergleichenden Analysen nehmen die verschiedensten Botschaften und ihre multimodalen Gestaltungsstrategien im Spannungsfeld zwischen Globalisierung und Kulturspezifik kritisch unter die Lupe. Dabei sind die Zugnge sowohl linguistischer und semiotischer als auch soziologischer und konomischer Natur. Zentrales Anliegen aller Beitrge ist die Betonung einer interdisziplinren Ausrichtung sowie eine kritische Revision der Untersuchungsmethoden und ihrer Erkenntnisziele.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
