Title
Werbung Grenzenlos: Multimodale Werbetexte Im Interkulturellen Vergleich (Sprache Im Kontext) (German Edition),Used
Delivery time: 8-12 business days (International)
Werbung ist als kaum mehr berschaubares Forschungsfeld von Kommunikationswissenschaft und Linguistik nur scheinbar ausgereizt. Aufgrund der immer strkeren Prsenz von Marketing und Promotionsstrategien, der Zunahme der Wirtschaftskommunikation in allen gesellschaftlichen Sektoren quer ber den Globus, der technologisch und medial bedingten Differenzierung in immer wieder neue Formen, Typen und Textsorten sowie der Aufwendung der verschiedensten Codes und Stilmittel kann diese lifestylegeprgte Kunst des Alltags nie genug untersucht werden. In diesem Band, dessen Beitrge zu einem Groteil einer Sektion der Jahrestagung der Gesellschaft fr Angewandte Linguistik (GAL), September 2006, entstammen, geht es im Kern um das sogenannte global advertising, das heit um die Anlage und Durchfhrung kulturbergreifender Werbetextualitt. Die stets vergleichenden Analysen nehmen die verschiedensten Botschaften und ihre multimodalen Gestaltungsstrategien im Spannungsfeld zwischen Globalisierung und Kulturspezifik kritisch unter die Lupe. Dabei sind die Zugnge sowohl linguistischer und semiotischer als auch soziologischer und konomischer Natur. Zentrales Anliegen aller Beitrge ist die Betonung einer interdisziplinren Ausrichtung sowie eine kritische Revision der Untersuchungsmethoden und ihrer Erkenntnisziele.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.