Title
Wettbewerberreputation fr Aggressivitt: Ein Schlsselkonstrukt im Marketingwettbewerb (German Edition),Used
Delivery time: 8-12 business days (International)
Product Description Aufbauend auf verhaltenswissenschaftlichen Erkenntnissen untersucht Oliver W. Kaul die Entstehung der Wettbewerberreputation fr Aggressivitt (WRA) sowie ihre Bedeutung fr zuknftiges Wettbewerbsverhalten. From the Back Cover Whrend die traditionelle Marketingforschung die Konsumenten in den Vordergrund stellt, gilt seit neuem der Marketingwettbewerb als eine der wichtigsten Herausforderungen in Wissenschaft und Praxis; denn das Verhalten von Konkurrenten determiniert Markterfolg einer Firma grundlegend. Aufbauend auf verhaltenswissenschaftlichen Erkenntnissen untersucht Oliver W. Kaul die Entstehung von Wettbewerberreputation fr Aggressivitt (WRA) sowie deren Bedeutung fr zuknftiges Wettbewerbsverhalten. Der Autor entwickelt ein theoretisches Rahmenwerk, das er empirisch testet, und zeigt Implikationen fr die Marketingpraxis auf. About the Author Dr. Oliver W. Kaul promovierte bei Prof. Dr. Oliver P. Heil am Lehrstuhl fr BWL und Marketing der Universitt Mainz. Heute ist er Geschftsfhrer von smartcon, einem wissenschaftsnahen Beratungsunternehmen mit Schwerpunkt Marktforschung und Marketing Strategie
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.