What do 'Switchedon' Customers Really Value?: A study of relationship and services marketing in the New Zealand retail banking ,Used

What do 'Switchedon' Customers Really Value?: A study of relationship and services marketing in the New Zealand retail banking ,Used

In Stock
SKU: DADAX3846528307
Brand: LAP Lambert Academic Publishing
Sale price$131.65 Regular price$188.07
Save $56.42
Quantity
Add to wishlist
Add to compare

Processing time: 1-3 days

US Orders Ships in: 3-5 days

International Orders Ships in: 8-12 days

Return Policy: 15-days return on defective items

Payment Option
Payment Methods

Help

If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.

Customer service

All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com

Sale & Press

If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com

Improvement in web technologies has increased the visibility of competitors offerings, which improves the customers ability to compare these offerings. Despite the comparability of service offerings, only very few studies include competitororiented information. Therefore, this study proposes a framework that concurrently incorporates the drivers of customer evaluations for their existing and next best alternative offering. This research found evidence of the dual impact of switching costs, and hence they should not be considered in isolation. This study supports the enhanced role of relationships and financial barriers in building and destroying customer value, respectively, and further, their reversed effect on the attractiveness of alternative offerings.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

Recently Viewed