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What Great Salespeople Do: The Science Of Selling Through Emotional Connection And The Power Of Story
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Build Better Relationships And Sell More Effectively With A Powerful Sales Storythroughout Our Careers, We Have Been Trained To Ask Diagnostic Questions, Deliver Value Props, And Conduct Roi Studies. It Usually Doesnt Work; Best Case, We Can Argue With The Customer About Numberspurely A Left Brain Exercise, Which Turns Buyers Off. This Book Explains A Better Way.John Burke, Group Vice President, Oracle Corporationforget Music, A Great Story Has Charm To Soothe The Savage Beast And Win Over The Most Challenging Customer. And One Of The Best Guides In Crafting It, Feeling It, And Telling It Is What Great Salespeople Do. A Mustread For Anyone Seeking To Influence Another Human Being.Mark Goulston, M.D., Author Of The #1 International Bestseller Just Listen: Discover The Secret To Getting Through To Absolutely Anyonegood Salespeople Tell Stories That Inform Prospects; Great Salespeople Tell Stories That Persuade Prospects. This Book Reveals What Salespeople Need To Do To Become Persuasive Story Sellers.Gerhard Gschwandtner, Publisher Of Selling Powerthis Book Breaks The Paradigm. It Really Works Miracles!David R. Hibbard, President, Dialexis Incwhat Great Salespeople Do Humanizes The Sales Process.Kevin Popovic, Founder, Ideahausmike And Ben Have Translated What Therapists Have Known For Years Into A Business Solutionutilizing And Developing Ones Emotional Intelligence To Engage And Lessen The Defenses Of Others. What Great Salespeople Do Is A Stepbystep Manual On How To Use Compelling Storytelling To Masterfully Engage Others And Make Their Organizations Great.Christine Miles, M.S., Psychological Services, Executive Coach, Miles Consulting Llcabout The Book:This Groundbreaking Book Offers Extraordinary Insight Into The Greatest Mystery In Sales: How The Very Best Salespeople Consistently And Successfully Influence Change In Others, Inspiring Their Customers To Say Yes.Topperforming Salespeople Have Always Had A Knack For Forging Connections And Building Relationships With Buyers. Until Now, This Has Been Considered An Innate Talent. What Great Salespeople Do Challenges Some Of The Most Widely Accepted Paradigms In Selling In Order To Prove That Influencing Change In Buyers Is A Skill That Anyone Can Learn.The Creator Of Solution Selling And Customercentric Selling, Michael Bosworth, Along With Veteran Sales Executive Ben Zoldan, Synthesize Discoveries In Neuroscience, Psychology, Sociology, Anthropology, And Other Disciplines, Combining It All Into A Fieldtested Frameworkhelping You Break Down Barriers, Build Trust, Forge Meaningful Relationships, And Win More Customers. This Book Teaches You How To: Relax A Buyers Skepticism While Activating The Part Of His Or Her Brain Where Trust Is Formed And Connections Are Forged Use The Power Of Story To Influence Buyers To Change Make Your Ideas, Beliefs, And Experiences Storiable Using A Proven Story Structure Build A Personal Inventory Of Stories To Use Throughout Your Sales Cycle Tell Your Stories With Authenticity And Real Passion Use Empathic Listening To Get Others To Reveal Themselves Incorporate Storytelling And Empathic Listening To Achieve Collaborative Conversations With Buyersbreakthroughs In Neuroscience Have Determined That People Dont Make Decisions Solely On The Basis Of Logic; In Fact, Emotions Play The Dominant Role In Most Decisionmaking Processes. What Great Salespeople Do Gives You The Tools And Techniques To Influence Change And Win More Sales.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does this book have? A: This book has two hundred fifty-six pages. It offers in-depth insights into the art of selling and storytelling.
- Q: What is the binding type of this book? A: The book is bound in hardcover. This provides durability for frequent reading and easy handling.
- Q: What are the dimensions of this book? A: The book measures six point three inches in length, zero point eight three inches in width, and nine point three inches in height. These dimensions make it portable and easy to store.
- Q: Who is the author of this book? A: The author of this book is Ben Zoldan, along with Michael Bosworth. They are experienced in sales and storytelling techniques.
- Q: What category does this book belong to? A: This book belongs to the Sales & Selling category. It focuses on enhancing sales skills through emotional connections.
- Q: What is the main theme of this book? A: The main theme is using storytelling to improve sales techniques. It emphasizes emotional connections to influence buyers.
- Q: Is this book suitable for beginners in sales? A: Yes, this book is suitable for beginners. It provides foundational skills in storytelling and emotional connections in sales.
- Q: Can this book help experienced salespeople? A: Yes, experienced salespeople can benefit from this book. It offers advanced techniques and insights into effective selling.
- Q: How do I apply the techniques in this book? A: You can apply the techniques by practicing storytelling in your sales conversations. The book provides frameworks and examples to guide you.
- Q: How should I store this hardcover book? A: Store this book upright on a shelf to maintain its shape. Avoid exposure to direct sunlight to prevent fading.
- Q: Is there a return policy for this book? A: Yes, there is a return policy. You can return it within a specified period if it is in original condition.
- Q: What if the book arrives damaged? A: If the book arrives damaged, contact customer support for assistance. They can guide you through the return or replacement process.
- Q: Does this book contain exercises for skill development? A: Yes, this book contains exercises designed to develop storytelling and emotional intelligence skills. They enhance your sales abilities.
- Q: What makes this book different from other sales books? A: This book uniquely combines storytelling with emotional intelligence. It offers a fresh perspective on building connections in sales.
- Q: Can I read this book if I'm not in sales? A: Yes, non-sales professionals can read this book. It offers valuable insights into communication and building relationships.
- Q: Is this book based on scientific research? A: Yes, the book is based on research from psychology, neuroscience, and sociology. It provides evidence-based techniques for effective selling.