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In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategymaking to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategymaking in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resourcebased and knowledgebased views of the firm, and utilises new examples from the international, service and 'ebusiness' sectors.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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