Title
What Sticks: Why Most Advertising Fails And How To Guarantee Yours Succeeds
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What Sticks Is The One Book That Explains Exactly How Marketing And Advertising Works Today! Based On New Insights From Analysis Of Over $1 Billion Worth Of Advertising.Decades Ago It Was Okay To Believe, As Retail Magnate John Wanamaker Did, That Half The Money I Spend On Advertising Is Wasted; The Trouble Is, I Don'T Know Which Half. However, Today The Stakes Are Much Higher. Marketing Thought Leaders Rex Briggs And Greg Stuart Estimate That $112 Billion In Advertising Spending In The U.S. Alone Is Wasted, Cutting Deeply Into Company Profits.What Sticks Uncovers Bold New Insights From The Largestever Global Marketing Research Project Among 30 Fortune 200 Companies, Including: Procter & Gamble, Johnson & Johnson, Kraft, Mcdonalds, Unilever, Ford And Others. This Is A Comprehensive And Solutionsoriented Book That Outlines How Any Marketer, At Any Level, Can Guarantee Their Advertising Succeeds.Marketers Cannot Ignore The Findings Or The Solutions Revealed In What Sticks, Such As:* Why 47% Of The Advertising Campaigns Studied Didn'T Work And What You Can Do To Guarantee Yours Does* How To Spend The Same Advertising Budget, But Get Better Results* How To Get Your Cfo And Ceo To Eagerly Increase Your Marketing & Advertising Budget* How To Forecast Next Year'S Advertising Budget (Hint: It'S Not By Using Last Year'S Spending!)* How To Immediately Fix Your Advertising By Applying These Principles And Real Nuggets Of Wisdomrevitalize Your Advertising And Join The New Marketing Revolution At Www.Whatsticks.Net
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does the book have? A: The book has three hundred four pages. This length provides a comprehensive exploration of modern marketing and advertising strategies.
- Q: What is the binding type of this book? A: This book is hardcover. The durable binding enhances its longevity and makes it suitable for repeated use.
- Q: Who is the author of 'What Sticks'? A: The author is Rex Briggs. He is a well-known marketing expert with significant insights into advertising effectiveness.
- Q: How do I apply the principles in 'What Sticks'? A: To apply the principles, read through the chapters and implement the strategies in your advertising campaigns. The book includes actionable insights and real-world examples.
- Q: Is this book suitable for beginners in marketing? A: Yes, this book is suitable for beginners. It breaks down complex marketing concepts into understandable strategies that anyone can follow.
- Q: What age group is this book appropriate for? A: This book is appropriate for adults and young adults interested in marketing. It covers professional topics tailored to those in or entering the marketing field.
- Q: How should I store this book to keep it in good condition? A: Store this book in a cool, dry place away from direct sunlight. This helps preserve the cover and pages over time.
- Q: Can I return the book if I'm not satisfied? A: Yes, you can return the book if you're not satisfied. Be sure to check the return policy from the seller for specific details.
- Q: How do I clean the book if it gets dirty? A: To clean the book, gently wipe the cover with a soft, dry cloth. Avoid using water or cleaning solutions as they may damage the material.
- Q: What makes this book different from other marketing books? A: This book provides insights based on a global marketing research project involving thirty Fortune 200 companies. It offers unique data-driven strategies.
- Q: Is this book focused on digital marketing? A: Yes, it includes insights applicable to both traditional and digital marketing. The strategies are relevant to various advertising platforms.
- Q: What kind of advertising strategies does the book discuss? A: The book discusses a range of advertising strategies, including budgeting, campaign analysis, and effective messaging techniques.
- Q: Are there any practical examples in the book? A: Yes, the book includes numerous practical examples from well-known companies. These case studies illustrate successful advertising practices.
- Q: Does this book provide tips for increasing an advertising budget? A: Yes, it provides strategies for convincing CFOs and CEOs to increase marketing budgets based on campaign successes.
- Q: Can I find this book online? A: Yes, you can find this book online at various retailers, including Amazon and the publisher's website.
- Q: Is there a digital version of this book available? A: Yes, a digital version is available for purchase. Check major ebook platforms for availability.