Title
What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds,Used
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What Sticks is the one book that explains exactly how marketing and advertising works today! Based on new insights from analysis of over $1 billion worth of advertising.Decades ago it was okay to believe, as retail magnate John Wanamaker did, that Half the money I spend on advertising is wasted; the trouble is, I don't know which half. However, today the stakes are much higher. Marketing thought leaders Rex Briggs and Greg Stuart estimate that $112 billion in advertising spending in the U.S. alone is wasted, cutting deeply into company profits.What Sticks uncovers bold new insights from the largestever global marketing research project among 30 Fortune 200 companies, including: Procter & Gamble, Johnson & Johnson, Kraft, McDonalds, Unilever, Ford and others. This is a comprehensive and solutionsoriented book that outlines how any marketer, at any level, can guarantee their advertising succeeds.Marketers cannot ignore the findings or the solutions revealed in What Sticks, such as:* Why 47% of the advertising campaigns studied didn't work and what you can do to guarantee yours does* How to spend the same advertising budget, but get better results* How to get your CFO and CEO to eagerly increase your marketing & advertising budget* How to forecast next year's advertising budget (Hint: It's not by using last year's spending!)* How to immediately fix your advertising by applying these principles and real nuggets of wisdomRevitalize your advertising and join the new marketing revolution at www.whatsticks.NET
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main focus of 'What Sticks'? A: 'What Sticks' focuses on understanding modern marketing and advertising strategies, revealing insights from a large-scale research project that examined over $1 billion in advertising spending.
- Q: Who are the authors of this book? A: The book is authored by Rex Briggs and Greg Stuart, both of whom are recognized marketing thought leaders.
- Q: What type of book is 'What Sticks'? A: 'What Sticks' is a hardcover book consisting of 304 pages, designed for marketers and business professionals looking to improve their advertising effectiveness.
- Q: When was 'What Sticks' published? A: 'What Sticks' was published on September 1, 2006.
- Q: What are some key insights shared in the book? A: Key insights include why 47% of advertising campaigns fail, how to optimize advertising budgets for better results, and strategies for securing increased marketing funding from executives.
- Q: Is 'What Sticks' suitable for all levels of marketers? A: Yes, the book is intended for marketers at any level, providing practical solutions and guidance for improving advertising success.
- Q: What condition is the used book in? A: 'What Sticks' is listed as a used book in good condition.
- Q: Can this book help in forecasting advertising budgets? A: Yes, the book offers methods for forecasting next year's advertising budget, emphasizing that past spending may not be the best predictor.
- Q: Where can I find more information about the book? A: Additional information can be found on the book's website at www.whatsticks.NET.
- Q: What makes this book different from other marketing books? A: 'What Sticks' stands out due to its data-driven insights from a comprehensive global marketing study involving major companies, making it relevant for today’s advertising landscape.