Title
What The Customer Wants You To Know: How Everybody Needs To Think Differently About Sales
Delivery time: 8-12 business days (International)
From The Bestselling Author Of What The Ceo Wants You To Know?How To Rethink Sales From The Outside In?We Have To Face The Truth: The Process Of Selling Is Broken. Customers Have More Choices And Are Under Intense Pressure. Yet Few Companies Are Facing This Reality. When They Don?T, A Lingering Malaise Sets In.?More Than Ever These Days, The Sales Process Tends To Be A War About Price?A Frustrating, Unpleasant War That Takes All The Fun Out Of Selling.But There?S A Better Way To Think About Sales, Says Bestselling Author Ram Charan, Who Is Famous For Clarifying And Simplifying Difficult Business Problems. What The Customer Wants You To Know Is How His Or Her Business Works, So You Can Help Make It Work Better. It Sounds Simple, But There?S A Catch: You Won?T Be Able To Do That With Your Traditional Sales Approach.Instead Of Starting With Your Product Or Service, Start With Your Customer?S Problems. Focus On Becoming Your Customer?S Trusted Partner, Someone He Can Turn To For Creative, Costeffective Solutions That Are Based On Your Deep Knowledge Of His Values, Goals, Problems, And Customers.This Book Defines A New Approach To Selling?Which Charan Calls Value Creation Selling?That While Radical Is Nonetheless Practical. Vcs Has Been Battletested In Companies In A Variety Of Industries, Such As Unifi, Meadwestvaco, And Thomson Financial. It Will Enable You To:? Gain A Deeper Knowledge Of Your Customer?S Problems? Understand How Your Customer?S Company Really Makes Decisions? Help Your Customer Improve Margins And Drive Revenue Growth? Connect Sales With Other Key Functions Such As Finance And Manufacturing? Come Up With New Customized Offerings? Make Price Much Less Of An Issuevcs Gets You Out Of The Hell Of Commoditization And Low Prices. It Differentiates You From The Competition, Paving The Way To Better Pricing, Better Margins, And Higher Revenue Growth, Built On Winwin Relationships That Deepen Over Time.Someday, Every Company Will Listen More Closely To The Customer, And Every Manager Will Realize That Sales Is Everyone?S Business, Not Just The Sales Department?S. In The Meantime, This Eyeopening Book Will Show You How To Get Started.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
Shipping & Returns
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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.