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What The Customer Wants You To Know: How Everybody Needs To Think Differently About Sales
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From The Bestselling Author Of What The Ceo Wants You To Know?How To Rethink Sales From The Outside In?We Have To Face The Truth: The Process Of Selling Is Broken. Customers Have More Choices And Are Under Intense Pressure. Yet Few Companies Are Facing This Reality. When They Don?T, A Lingering Malaise Sets In.?More Than Ever These Days, The Sales Process Tends To Be A War About Price?A Frustrating, Unpleasant War That Takes All The Fun Out Of Selling.But There?S A Better Way To Think About Sales, Says Bestselling Author Ram Charan, Who Is Famous For Clarifying And Simplifying Difficult Business Problems. What The Customer Wants You To Know Is How His Or Her Business Works, So You Can Help Make It Work Better. It Sounds Simple, But There?S A Catch: You Won?T Be Able To Do That With Your Traditional Sales Approach.Instead Of Starting With Your Product Or Service, Start With Your Customer?S Problems. Focus On Becoming Your Customer?S Trusted Partner, Someone He Can Turn To For Creative, Costeffective Solutions That Are Based On Your Deep Knowledge Of His Values, Goals, Problems, And Customers.This Book Defines A New Approach To Selling?Which Charan Calls Value Creation Selling?That While Radical Is Nonetheless Practical. Vcs Has Been Battletested In Companies In A Variety Of Industries, Such As Unifi, Meadwestvaco, And Thomson Financial. It Will Enable You To:? Gain A Deeper Knowledge Of Your Customer?S Problems? Understand How Your Customer?S Company Really Makes Decisions? Help Your Customer Improve Margins And Drive Revenue Growth? Connect Sales With Other Key Functions Such As Finance And Manufacturing? Come Up With New Customized Offerings? Make Price Much Less Of An Issuevcs Gets You Out Of The Hell Of Commoditization And Low Prices. It Differentiates You From The Competition, Paving The Way To Better Pricing, Better Margins, And Higher Revenue Growth, Built On Winwin Relationships That Deepen Over Time.Someday, Every Company Will Listen More Closely To The Customer, And Every Manager Will Realize That Sales Is Everyone?S Business, Not Just The Sales Department?S. In The Meantime, This Eyeopening Book Will Show You How To Get Started.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does this book have? A: This book has one hundred ninety-two pages. It provides comprehensive insights into rethinking sales strategies.
- Q: What is the binding of this book? A: This book is hardcover bound. This durable binding protects the pages and enhances its longevity.
- Q: Who is the author of the book? A: The author is Ram Charan. He is a bestselling author known for his expertise in business strategies.
- Q: What is the main theme of this book? A: The main theme is rethinking sales from a customer-centric perspective. It emphasizes value creation over traditional sales approaches.
- Q: Is this book suitable for beginners in sales? A: Yes, this book is suitable for beginners. It presents foundational concepts in a clear and engaging manner.
- Q: How do I apply the strategies from this book? A: You can apply the strategies by focusing on understanding customer problems first. This approach fosters trust and collaboration with clients.
- Q: What audience is this book intended for? A: This book is intended for sales professionals and managers. It provides insights that can benefit anyone involved in customer relations.
- Q: Can this book help improve my sales skills? A: Yes, it can help improve your sales skills. The author shares practical techniques to enhance customer engagement and sales effectiveness.
- Q: How should I care for this hardcover book? A: You should store it in a dry place and avoid exposure to direct sunlight. This will help preserve its condition over time.
- Q: Is there a specific way to read this book for maximum benefit? A: Yes, reading it actively and taking notes can enhance your understanding. Engaging with the material helps in applying the concepts effectively.
- Q: What if I receive a damaged book? A: If you receive a damaged book, you should contact the seller for a return or exchange. Most sellers have policies in place to handle such issues.
- Q: Are there any specific features in this book? A: Yes, it is categorized as a used book in good condition. This means it retains its readability and content quality despite previous ownership.
- Q: What is the recommended reading level for this book? A: The recommended reading level is for adults and professionals. It contains business concepts that require a basic understanding of sales.
- Q: Can this book help in understanding customer decision-making? A: Yes, it provides insights into how customers make decisions. Understanding this can significantly improve your sales approach.
- Q: Is this book focused on any specific industries? A: No, this book is applicable across various industries. The principles of value creation selling are universal.
- Q: How does this book differ from traditional sales books? A: This book differs by focusing on value creation rather than product features. It encourages a holistic view of the sales process.