What the Customer Wants You to Know: How Everybody Needs to Think Differently about Sales,Used

What the Customer Wants You to Know: How Everybody Needs to Think Differently about Sales,Used

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SKU: SONG1400136172
Brand: Tantor Audio
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The bestselling author of What the CEO Wants You to Know teaches you how to rethink sales from the outside in. More than ever, these days, the sales process often turns into a war about pricea frustrating, unpleasant war that takes all the fun out of selling. But there's a better way to think about sales, says bestselling author Ram Charan, who is famous for clarifying and simplifying difficult business problems. Instead of starting with your product or service, start with your customer's problems. Focus on becoming your customer's trusted partner, someone he or she can turn to for creative, costeffective solutions that are based on your deep knowledge of your customer's values, goals, and problems. This powerful book will teach you: How to gain a deeper knowledge of your customer's company, including costs, values, and how decisions really get made How to help your customer improve margins and drive revenue growth How to focus on your customer's customers How to work with other departments in your own company to customize better solutions How to make price much less of an issue Someday every company will listen more closely to the customer, and every manager will realize that sales is everyone's business, not just the sales department's. In the meantime, this eyeopening book will show you how to get started.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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