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If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
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Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the handcarwash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing.This book shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new digital' world, and how to avoid classic mistakes.In short, this is all you need to know about marketing.Introduction Marketing: the world's second oldest business activityChapter 1 The Product.Chapter 2 The Marketing Strategy and the Marketing PlanChapter 3 Your Customers.Chapter 4 Pricing and PromotionChapter 5 Placement or Distribution.Chapter 6 Customer EngagementChapter 7 BrandingChapter 8 Social Media and Digital Marketing
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birth defects, or other reproductive harm.
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⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
