Title
Whatever You Think Think The Opposite
Delivery time: 8-12 business days (International)
The Bestselling Author Of It'S Not How Good You Are, It'S How Good You Want To Be Paul Arden Turns Logic And Common Sense On Its Head In Whatever You Think, Think The Opposite And Gives You The Confidence To Take Bigger Risks And Enjoy Your Work More Than You Can Imagine. Have You Ever Considered The Extraordinary Power Of Making Bad Decisions, Being Unreasonable, And Taking Dangerous, Unadvisable Risks? Has It Ever Occurred To You That Nothing Is More Dangerous Than Playing It Safe, Or That The Straight And Narrow Path May Lead You Right Off A Cliff? Paul Arden Has Become A Global Business Guru On The Strength Of Such Radical Insights. His First Book, It'S Not How Good You Are, It'S How Good You Want To Be, Became A Word Of Mouth Classic, Selling More Than Half A Million Copies. Instead Of The Usual Boring Advice, He Offered Daring Quips, Aphorisms, And Paradoxes All Seeking To Revise What We Habitually Hold As Our 'Common Sense'. Whatever You Think, Think The Opposite Is An Even More Daring Attack On The Way We Look At Our Work And Our World. Whether You Sell, Manage, Or Buy, Arden Will Inspire You With His Counterintuitive Axioms, Startling Anecdotes, Brilliant Photographs, And Offbeat Quotations From Artists, Scientists, And Philosophers. Whatever You Think, Think The Opposite Will Force You To Rethink Everything. And It Will Give You The Confidence To Take Bigger Risks And Enjoy Your Work More Than You Can Imagine. 'Brilliant, Bad, Charming, Irascible And Totally Off The Wall, Paul Arden Is An Original With Extraordinary Drive And Energy, Blessed With A Creative Genius Allied To A Kind Of Common Sense That Just Isn'T, Well, Common' Roger Kennedy, Saatchi & Saatchi Paul Arden Spent 14 Years As The Executive Creative Director At Saatchi & Saatchi. He Was Responsible For Some Of The Uk'S Most Successful Advertising Campaigns British Airways, Silk Cut, Anchor Butter, Intercity And Fuji. In 1993 He Set Up The Film Production Company Arden Sutherlanddodd. His First Book Sold Over Half A Million Copies. He Has A Weekly Column In The Independent And Recently Opened A Photographic Gallery In His Hometown, Petworth.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.