Title
Whatever You Think Think The Opposite
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The Bestselling Author Of It'S Not How Good You Are, It'S How Good You Want To Be Paul Arden Turns Logic And Common Sense On Its Head In Whatever You Think, Think The Opposite And Gives You The Confidence To Take Bigger Risks And Enjoy Your Work More Than You Can Imagine. Have You Ever Considered The Extraordinary Power Of Making Bad Decisions, Being Unreasonable, And Taking Dangerous, Unadvisable Risks? Has It Ever Occurred To You That Nothing Is More Dangerous Than Playing It Safe, Or That The Straight And Narrow Path May Lead You Right Off A Cliff? Paul Arden Has Become A Global Business Guru On The Strength Of Such Radical Insights. His First Book, It'S Not How Good You Are, It'S How Good You Want To Be, Became A Word Of Mouth Classic, Selling More Than Half A Million Copies. Instead Of The Usual Boring Advice, He Offered Daring Quips, Aphorisms, And Paradoxes All Seeking To Revise What We Habitually Hold As Our 'Common Sense'. Whatever You Think, Think The Opposite Is An Even More Daring Attack On The Way We Look At Our Work And Our World. Whether You Sell, Manage, Or Buy, Arden Will Inspire You With His Counterintuitive Axioms, Startling Anecdotes, Brilliant Photographs, And Offbeat Quotations From Artists, Scientists, And Philosophers. Whatever You Think, Think The Opposite Will Force You To Rethink Everything. And It Will Give You The Confidence To Take Bigger Risks And Enjoy Your Work More Than You Can Imagine. 'Brilliant, Bad, Charming, Irascible And Totally Off The Wall, Paul Arden Is An Original With Extraordinary Drive And Energy, Blessed With A Creative Genius Allied To A Kind Of Common Sense That Just Isn'T, Well, Common' Roger Kennedy, Saatchi & Saatchi Paul Arden Spent 14 Years As The Executive Creative Director At Saatchi & Saatchi. He Was Responsible For Some Of The Uk'S Most Successful Advertising Campaigns British Airways, Silk Cut, Anchor Butter, Intercity And Fuji. In 1993 He Set Up The Film Production Company Arden Sutherlanddodd. His First Book Sold Over Half A Million Copies. He Has A Weekly Column In The Independent And Recently Opened A Photographic Gallery In His Hometown, Petworth.
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- Q: What are the dimensions of the book? A: The book measures four point eight inches by seven point zero one inches and has a thickness of zero point four seven inches.
- Q: How many pages does the book have? A: The book contains one hundred sixty pages, providing ample content for readers.
- Q: What is the binding type of this book? A: This book is paperback bound, making it flexible and easy to handle.
- Q: What is the main theme of this book? A: The book focuses on challenging conventional thinking and encourages embracing risk-taking and creativity.
- Q: Who is the author of this book? A: The author is Paul Arden, who is known for his insights into business and creativity.
- Q: What genre does this book belong to? A: This book falls under the Business and Money genre.
- Q: How do I apply the principles in the book? A: You can apply the principles by rethinking your approach to work, embracing risks, and challenging your assumptions.
- Q: Is this book suitable for beginners in business? A: Yes, this book is suitable for beginners and experienced individuals alike, offering insights for all levels.
- Q: What age group is this book intended for? A: This book is intended for adults and young adults interested in personal development and business.
- Q: How should I care for this book to keep it in good condition? A: To keep the book in good condition, store it in a dry place and avoid exposing it to direct sunlight.
- Q: Can this book be a good gift for someone in marketing? A: Yes, this book makes a great gift for anyone in marketing or creative fields, as it provides valuable insights.
- Q: What should I do if the book arrives damaged? A: If the book arrives damaged, you should contact the seller for a return or replacement under their policy.
- Q: Is there a return policy for this book? A: Yes, there is a guaranteed returns policy, allowing you to return the book if you are not satisfied.
- Q: How can I ensure safe shipping of the book? A: The book will be shipped with guaranteed packaging to protect it during transit.
- Q: What if I order the book after noon? A: If you order after noon, the dispatch may occur the next business day.