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What'S Black About It? Insights To Increase Your Share Of A Changing Africanamerican Market,New
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At Lastindepth, Qualitative Insights Paint An Eyeopening Picture Of Black Culture And The Black Lifestyle And How To Connect Your Products And Services With Black Consumers. What'S Black About It?Presents Historical, Psychological And Cultural Influences That Delve Far Deeper Into The Black Experience Than The Demographics Which Are At The Heart Of Other Ethnic Marketing Books And Market Research Reports. Now You Will Be Able To Break Through Stereotypes To Better Understand And Relate To Africanamerican Consumers. Numerous Sidebars Give Examples Of Successful Marketing Campaigns That Speak Directly To Africanamericans, A Market Representing More Than $700 Billion In Purchasing Power. You Will Learn Why Race Is Important In Marketing, How Africanamericans View Their Place In The U.S., And Why Allblack Casts In Advertisements Appeal To Both Blacks And Whites. Learn More About The Influence Of Blacks In The U.S. Market And The Importance Of Getting Your Product Adopted By Black Trendsetters. Other Ethnic Marketing Books May Include A General Chapter Or Two About Blacks. What'S Black About It?, Written By Two Veteran Researchers Focuses On Africanamerican Consumers And Engages You With Frank Talk, Popculture Sidebars, And Case Studies. Included Is An Extensive Listing Of Experts, Advertising Agencies, Pr Companies, And Media That Specialize In The Africanamerican Market As Well As A Listing Of Important Websites For Africanamericans.
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