What'S Black About It? Insights To Increase Your Share Of A Changing Africanamerican Market,New
What'S Black About It? Insights To Increase Your Share Of A Changing Africanamerican Market,New

What'S Black About It? Insights To Increase Your Share Of A Changing Africanamerican Market,New

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Delivery time: 3-5 business days (USA)
Delivery time: 8-12 business days (International)
15 days return policy
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At Lastindepth, Qualitative Insights Paint An Eyeopening Picture Of Black Culture And The Black Lifestyle And How To Connect Your Products And Services With Black Consumers. What'S Black About It?Presents Historical, Psychological And Cultural Influences That Delve Far Deeper Into The Black Experience Than The Demographics Which Are At The Heart Of Other Ethnic Marketing Books And Market Research Reports. Now You Will Be Able To Break Through Stereotypes To Better Understand And Relate To Africanamerican Consumers. Numerous Sidebars Give Examples Of Successful Marketing Campaigns That Speak Directly To Africanamericans, A Market Representing More Than $700 Billion In Purchasing Power. You Will Learn Why Race Is Important In Marketing, How Africanamericans View Their Place In The U.S., And Why Allblack Casts In Advertisements Appeal To Both Blacks And Whites. Learn More About The Influence Of Blacks In The U.S. Market And The Importance Of Getting Your Product Adopted By Black Trendsetters. Other Ethnic Marketing Books May Include A General Chapter Or Two About Blacks. What'S Black About It?, Written By Two Veteran Researchers Focuses On Africanamerican Consumers And Engages You With Frank Talk, Popculture Sidebars, And Case Studies. Included Is An Extensive Listing Of Experts, Advertising Agencies, Pr Companies, And Media That Specialize In The Africanamerican Market As Well As A Listing Of Important Websites For Africanamericans.

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To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

Shipping & Returns

Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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Secure Payment

Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.

We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.

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