What's Your Digital Business Model?: Six Questions to Help You Build the NextGeneration Enterprise,Used

What's Your Digital Business Model?: Six Questions to Help You Build the NextGeneration Enterprise,Used

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SKU: DADAX1633692701
Brand: Harvard Business Review Press
$19.01
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Digital transformation is not about technologyit's about change.In the rapidly changing digital economy, you can't succeed by merely tweaking management practices that led to past success. And yet, while many leaders and managers recognize the threat from digitaland the potential opportunitythey lack a common language and compelling framework to help them assess it and guide them in responding. They don't know how to think about their digital business model.In this concise, practical book, MIT digital research leaders Peter Weill and Stephanie Woerner provide a powerful yet straightforward framework that has been fieldtested globally with dozens of senior management teams. Based on years of study at the MIT Center for Information Systems Research (CISR), the authors find that digitization is moving companies' business models on two dimensions: from value chains to digital ecosystems, and from a fuzzy understanding of the needs of end customers to a sharper one. Looking at these dimensions in combination results in four distinct business models, each with different capabilities. The book then sets out six driving questions, in separate chapters, that help managers and executives clarify where they are currently in an increasingly digital business landscape and highlight what's needed to move toward a highervalue digital business model.Filled with straightforward selfassessments, motivating examples, and sharp financial analyses of where profits are made, this smart book will help you tackle the threats, leverage the opportunities, and create winning digital strategies.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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