Title
When Advertising Tried Harder: The Sixties : The Golden Age Of American Advertising-used
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First Edition. A Benchmark Study Of What Many Experts Consider To Be The Golden Age Of Creativity In American Advertising, Which Underwent As Complete A Transformation As Any Industry In America. Illustrations Of More Than 100 Of The Best Ads, Commercials, And Campaigns, Including Several By Bill Bernbach, Founder Of Doyle Dane Bernbach And Generally Regarded As The Father Of The Movement. Iv , 205+ 1 Pages. Cloth, Dust Jacket. 4To..
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
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- Q: What is the binding type of this book? A: This book has a hardcover binding. Hardcover books are known for their durability and typically feature a protective dust jacket.
- Q: How many pages does this book have? A: This book contains two hundred five pages. It offers a comprehensive look at the golden age of American advertising.
- Q: Who is the author of this book? A: The author is Lawrence Dobrow. He provides insights into the transformative era of American advertising.
- Q: What is the main topic of this book? A: This book explores the golden age of American advertising. It highlights creative transformations and iconic campaigns from the sixties.
- Q: Is this book suitable for all ages? A: Yes, this book is suitable for a general audience. It provides historical insights and artistic commentary relevant to advertising enthusiasts.
- Q: What themes are explored in the book? A: The book covers themes of creativity and innovation in advertising. It focuses on the influential campaigns and ads that shaped the industry.
- Q: How should I care for this hardcover book? A: To keep this book in good condition, store it upright in a dry place. Avoid exposure to direct sunlight to prevent fading.
- Q: Are there any illustrations in this book? A: Yes, the book features illustrations of more than one hundred ads and campaigns. These visuals enhance the understanding of advertising creativity.
- Q: Can I find this book in libraries? A: Yes, this book is likely available in libraries. It is a significant work in the study of American advertising history.
- Q: What makes this book a benchmark study? A: This book is considered a benchmark study due to its thorough analysis and documentation of a pivotal era in advertising history.
- Q: Is there a dust jacket with this book? A: Yes, this book comes with a dust jacket. Dust jackets protect the book and often feature additional artwork or information.
- Q: What is the publication date of this book? A: This is a first edition book. First editions are often valued by collectors and readers interested in original publications.
- Q: Who published this book? A: The book is published by Wh Smith Pub. This publisher is known for producing quality literature across various genres.
- Q: Is this book part of a series? A: No, this book is not part of a series. It stands alone as a comprehensive study of advertising in the sixties.
- Q: What format is this book available in? A: This book is available in a hardcover format. Hardcover books are preferred for their sturdiness and longevity.
- Q: Does the book include any notable advertising figures? A: Yes, the book includes campaigns by Bill Bernbach, a key figure in the advertising movement. His work is highlighted as influential.