When the Headline Is You: An Insider's Guide to Handling the Media,Used

When the Headline Is You: An Insider's Guide to Handling the Media,Used

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SKU: SONG0470543949
Brand: Jossey-Bass
Condition: Used
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Proven strategies for managing all types of media encounters!Awardwinning journalist and Fortune 500 consultant Jeff Ansell provides a howto guide for leaders, executives, and other professionals whose highvisibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world. Valuable features include: A behindthescenes look at how news is made Complete guidelines to creating compelling messages Specific messaging formulae for building trust when the news is bad Stepbystep strategies for managing hostile or relentless questions Insider tips on how to identify and handle misleading questionsAn essential resource for navigating both traditional and online media, this book prepares readers for even the most challenging media events.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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