Title
Where The Suckers Moon: The Life And Death Of An Advertising Campaign,New
Sold by Ergodebooks, an authorized reseller.
Returns accepted within 30 days | support@ergodebooks.com
Shipping Information
- Free Standard Shipping — United States only
- Processing Time: 1–3 business days
- Estimated Delivery: 3–5 business days after dispatch
- Double-boxed, fully insured & discreetly packaged
- Tracking number sent via email once dispatched
- Orders over $250 require signature upon delivery. Taxes calculated at checkout.
Returns & Refund
Returns accepted within 30 days of delivery.
Damaged or Defective Item
Free return shipping + replacement or full refund
Wrong Item Received
Free return shipping + replacement or full refund
Change of Mind
Return shipping at customer's expense · 25% restocking fee applies
Payment Option
For All The Right Reasons.' 'Cars That Can.' 'What To Drive.' 'The Perfect Car For An Imperfect World.' Only One Of These Slogans Would Be Chosen By Subaru Of America To Sell Its Cars In The Recession Year Of 1991.As Six Advertising Agencies Scrambled For The Account And The Winner Tried To Churn Out The Big Idea That Would Install Subaru In The Collective National Unconscious, Randall Rothenberg Was There, Observing Every Nuance Of The Chaos, Comedy, Creativity, And Egotism That Made Up An Ad Campaign.One Can Read Rothenberg'S Book As The Behindthescenes Chronicle Of The Brief And Very Troubled Marriage Between A Beleaguered Automobile Company And Wieden & Kennedy, An Aggressively Hip Ad Agency Whose Creative Director Despised Cars. One Can Read It As A History Of Advertising'S Journey From The Conventionally Upbeat Slogan 'Helps Build Strong Bodies 12 Ways' To The Supercool Nineties Minimalism Of 'Bo Knows.' Either Way, Where The Suckers Moon Is A Facepaced, Insightful, And Occasionally Appalling Look At An Industry Whose Obsession With Image Has Affected Our Entireculture.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the page count of 'Where the Suckers Moon'? A: This book contains four hundred ninety-two pages. It offers a detailed exploration of an advertising campaign.
- Q: What is the binding type of this book? A: The binding type is paperback. This makes it lightweight and easy to carry around.
- Q: What are the dimensions of the book? A: The book measures five point two inches in length, one point eleven inches in width, and eight inches in height. These dimensions make it a standard size for reading.
- Q: Who is the author of 'Where the Suckers Moon'? A: The author is Randall Rothenberg. He provides insights into the advertising industry through this work.
- Q: What genre does this book belong to? A: This book belongs to the Advertising genre. It delves into the intricacies of advertising campaigns.
- Q: How do I read 'Where the Suckers Moon'? A: You can read this book by purchasing it in paperback format. It's suitable for anyone interested in advertising.
- Q: Is this book appropriate for beginners in advertising? A: Yes, this book is suitable for beginners. It provides insights that are accessible to those new to the field.
- Q: What themes are explored in the book? A: The book explores themes of advertising chaos, creativity, and the struggle for identity in marketing. These themes are prevalent throughout the narrative.
- Q: How should I store this book to keep it in good condition? A: Store the book in a cool, dry place away from direct sunlight. This will help preserve its quality over time.
- Q: Can I clean the book if it gets dirty? A: Yes, you can clean the book by gently wiping the cover with a soft, dry cloth. Avoid using water or cleaning solutions.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact the seller for a return or exchange. Most sellers have policies for such occurrences.
- Q: Is there a warranty for this book? A: No, there is typically no warranty for books. However, check with the seller for their specific return policy.
- Q: What if I have trouble understanding the content? A: If you have trouble understanding the content, consider discussing it with peers or reading supplementary materials on advertising.
- Q: Is this book suitable for academic study? A: Yes, this book is suitable for academic study. It offers valuable insights into the dynamics of advertising campaigns.
- Q: How can I find more books by Randall Rothenberg? A: You can find more books by Randall Rothenberg by searching online bookstores or libraries. He has written extensively on advertising.