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Where the Suckers Moon: The Life and Death of an Advertising Campaign,Used
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For all the right reasons.' 'Cars that can.' 'What to Drive.' 'The perfect Car for an Imperfect World.' Only one of these slogans would be chosen by Subaru of America to sell its cars in the recession year of 1991.As six advertising agencies scrambled for the account and the winner tried to churn out the Big Idea that would install Subaru in the collective national unconscious, Randall Rothenberg was there, observing every nuance of the chaos, comedy, creativity, and egotism that made up an ad campaign.One can read Rothenberg's book as the behindthescenes chronicle of the brief and very troubled marriage between a beleaguered automobile company and Wieden & Kennedy, an aggressively hip ad agency whose creative director despised cars. One can read it as a history of advertising's journey from the conventionally upbeat slogan 'Helps Build Strong Bodies 12 Ways' to the supercool nineties minimalism of 'Bo Knows.' Either way, Where the Suckers Moon is a facepaced, insightful, and occasionally appalling look at an industry whose obsession with image has affected our entireculture.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main theme of 'Where the Suckers Moon'? A: The book explores the chaotic and creative process behind an advertising campaign for Subaru in the recession year of 1991, highlighting the dynamics between the automobile company and the advertising agency Wieden & Kennedy.
- Q: Who is the author of 'Where the Suckers Moon'? A: The author of the book is Randall Rothenberg.
- Q: What kind of insights does 'Where the Suckers Moon' provide? A: The book provides behind-the-scenes insights into the advertising industry, detailing the challenges and strategies involved in creating an effective ad campaign.
- Q: How many pages does 'Where the Suckers Moon' have? A: The book has a total of 492 pages.
- Q: What is the binding type of this book? A: This edition of 'Where the Suckers Moon' is available in paperback binding.
- Q: When was 'Where the Suckers Moon' published? A: The book was published on October 31, 1995.
- Q: Is 'Where the Suckers Moon' a first edition? A: Yes, this is the first edition of 'Where the Suckers Moon'.
- Q: What condition is the book in? A: The book is in new condition.
- Q: What category does 'Where the Suckers Moon' fall under? A: The book falls under the category of Advertising.
- Q: What is the significance of the title 'Where the Suckers Moon'? A: The title refers to the metaphorical 'suckers' in advertising—those who are easily influenced by marketing strategies, and the 'moon' suggests an elusive goal in capturing consumer attention.