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Why Social Media Matters: School Communication in the Digital Age,Used
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Why is it so critical that school leaders embrace social media? And when they're ready to start, what's the best first step? Here's everything you need to know to begin building a social media platform that nurtures relationships and garners support from your key stakeholders, including stepbystep instructions on how to use three of today's most popular tools for social media: Twitter, Facebook, and blogs.Benefits: Reflect on and apply concepts with Next Steps found throughout each chapter. Review current research that explains why the transition to social media is timely and accessible. Use online tools to open dialogue for a more informed, supportive twoway relationship with the community. Explore different forms of online communities. Gain steps to create an effective, healthy online presence. Understand the value of social media for crisis management.Contents:Chapter 1: The ChangeChapter 2: The Hyperconnected CommunityChapter 3: Leading the ChangeChapter 4: Planning Your Debut and Creating an Online PlatformChapter 5: Facebook 101Chapter 6: Twitter 101Chapter 7: Blogging 101Chapter 8: Crafting Social Media GuidelinesChapter 9: What We Say and How We Say It MatterChapter 10: Listening to Social MediaChapter 11: Crisis Management and Social MediaChapter 12: The New WorldIt's Just the Beginning
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