Title
Why We Buy: The Science of ShoppingUpdated and Revised for the Internet, the Global Consumer, and Beyond,New
Delivery time: 8-12 business days (International)
Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our everevolving consumer culture.This enlightening edition includes new information on:The latest trends in online retailwhat retailers are doing right and what theyre doing wrongand how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.A guided tour of the most innovative stores, malls and retail environments around the worldalmost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uberluxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
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Frequently Asked Questions
- Q: What is the main theme of 'Why We Buy: The Science of Shopping'? A: The main theme of the book is to explore consumer behavior and the factors that influence shopping decisions, presenting insights from retail expert Paco Underhill.
- Q: Who is the author of this book? A: The author of 'Why We Buy' is Paco Underhill, a renowned retail expert and consumer behavior specialist.
- Q: Is this edition different from the original? A: Yes, this is an updated and revised edition that includes new insights on online retail and recent shopping trends.
- Q: What kind of insights does this book provide about online retail? A: The book offers observations on what online retailers are doing right and wrong, and provides recommendations for improving customer service in the digital marketplace.
- Q: How many pages are in the book? A: The book contains 320 pages.
- Q: What is the binding type of this book? A: The book is available in a paperback binding.
- Q: When was this book published? A: This edition was published on December 30, 2008.
- Q: What type of reader would benefit from this book? A: This book is beneficial for marketers, retailers, and anyone interested in understanding consumer behavior and trends in shopping.
- Q: Does the book cover global retail environments? A: Yes, it includes a tour of innovative stores and retail environments from around the world, highlighting unique shopping experiences.
- Q: Is this book suitable for academic study? A: Yes, it is suitable for academic study in fields such as marketing, business, and consumer psychology.