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In Wide Awake In The Windy City, Matt Golosinski Traces The Centurylong Ascent Of The Kellogg School Of Management, Detailing Its Influence On Marketing And Its Evolution As A Globally Renowned General Management Force. The Story Contextualizes The School'S Strategic Decisions And Brings To Life Some Of Its Most Important Catalysts Deans, Professors, Students, And Business Practitioners.The School Historically Turned Disadvantage To Opportunity, Finding Innovative Ways To Remain In The Vanguard Of Management Education. At Every Turn, This Journey Involved The Vision Of Extraordinary People Who, Against The Odds, Created An Enduring Example Of Educational Excellence.
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