Title
Will & Vision: How Latecomers Grow To Dominate Markets
Delivery time: 8-12 business days (International)
Winner Of The American Marketing Association Berry Prize For The Best Book In Marketing.One Of The Top 10 Business Books Of 2001, Harvard Business Review.Engaging Stories, Empirical Analysis, And Intelligent Commentary Make This An Impressive Book.Excerpt From Book Review In Harvard Business Review, September 2001Engaging Stories, Empirical Analysis, And Intelligent Commentary Make This An Impressive Book.Harvard Business Revieweverybody Knows That It'S The Market Pioneers Who Have The Best Name Recognition, The Highest Market Share, And The Most Enduring Market Leadership....Right? In Order To Test The Truth Of The Perceived Wisdom On Being First To Market, Gerard Tellis And Peter Golder Carried Out An Indepth Historical Analysis Of Various Markets, As They Evolved, Over The Past Decade.Among Other Things, They Found That, Not Only Does Being First Not Guarantee Anything, But That The Current Trend Of Staking Everything On Getting There First All Too Often Leads Companies To Embrace A Disastrous Strategy Of Rushing To Market With Incomplete, Inferior, And Flawed Products. With The Help Of Numerous Fascinating Case Histories Chronicling The Success And Failures At Industry Giants, Including Xerox, Gillette, Microsoft, Matsushita, And Intel, Tellis And Golder Explore The Ways In Which Being First To Market Is Often More A Curse Than A Blessing. They Isolate The 5 Key Principles That Ensure Enduring Market Leadershipvision Of The Mass Market, Managerial Persistence, Relentless Innovation, Financial Commitment, And Asset Leverage.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Frequently Asked Questions
- Q: What is the main theme of 'Will & Vision'? A: The main theme of 'Will & Vision' is the concept that being first to market does not guarantee success in business. The authors, Gerard Tellis and Peter Golder, explore how latecomers can outperform pioneers through strategic vision and innovation.
- Q: Who are the authors of this book? A: The authors of 'Will & Vision' are Gerard J. Tellis and Peter Golder, who conducted extensive research to analyze market trends and the success of various companies.
- Q: What kind of analysis is presented in the book? A: The book presents an in-depth historical analysis of various markets, examining how companies have succeeded or failed based on their market entry strategies.
- Q: How many pages is 'Will & Vision'? A: 'Will & Vision' contains 256 pages, providing a comprehensive look at market dynamics and strategies.
- Q: What are some key principles discussed in the book? A: The authors isolate five key principles for enduring market leadership: vision of the mass market, managerial persistence, relentless innovation, financial commitment, and asset leverage.
- Q: Is this book suitable for business professionals? A: 'Will & Vision' is highly suitable for business professionals, marketers, and anyone interested in understanding market strategies and leadership effectiveness.
- Q: What is the publication date of 'Will & Vision'? A: 'Will & Vision' was published on September 6, 2001, and has been recognized as one of the top business books since its release.
- Q: What type of binding does this book have? A: 'Will & Vision' is available in hardcover binding, providing durability and a professional appearance.
- Q: Does the book include real-world case studies? A: Yes, 'Will & Vision' includes numerous fascinating case histories from industry giants like Xerox, Gillette, Microsoft, and Intel to illustrate its key points.
- Q: What recognition has 'Will & Vision' received? A: 'Will & Vision' won the American Marketing Association Berry Prize for The Best Book in Marketing and was listed as one of the top 10 business books of 2001 by Harvard Business Review.