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Will & Vision: How Latecomers Grow To Dominate Markets
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Winner Of The American Marketing Association Berry Prize For The Best Book In Marketing.One Of The Top 10 Business Books Of 2001, Harvard Business Review.Engaging Stories, Empirical Analysis, And Intelligent Commentary Make This An Impressive Book.Excerpt From Book Review In Harvard Business Review, September 2001Engaging Stories, Empirical Analysis, And Intelligent Commentary Make This An Impressive Book.Harvard Business Revieweverybody Knows That It'S The Market Pioneers Who Have The Best Name Recognition, The Highest Market Share, And The Most Enduring Market Leadership....Right? In Order To Test The Truth Of The Perceived Wisdom On Being First To Market, Gerard Tellis And Peter Golder Carried Out An Indepth Historical Analysis Of Various Markets, As They Evolved, Over The Past Decade.Among Other Things, They Found That, Not Only Does Being First Not Guarantee Anything, But That The Current Trend Of Staking Everything On Getting There First All Too Often Leads Companies To Embrace A Disastrous Strategy Of Rushing To Market With Incomplete, Inferior, And Flawed Products. With The Help Of Numerous Fascinating Case Histories Chronicling The Success And Failures At Industry Giants, Including Xerox, Gillette, Microsoft, Matsushita, And Intel, Tellis And Golder Explore The Ways In Which Being First To Market Is Often More A Curse Than A Blessing. They Isolate The 5 Key Principles That Ensure Enduring Market Leadershipvision Of The Mass Market, Managerial Persistence, Relentless Innovation, Financial Commitment, And Asset Leverage.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does this book have? A: This book has two hundred fifty-six pages. It is a hardcover edition published by McGraw-Hill Education.
- Q: What is the size of the book? A: The book measures six point one inches in length, one point three inches in width, and nine point one inches in height.
- Q: Who is the author of this book? A: The author of this book is Gerard J. Tellis. He co-authored it with Peter Golder.
- Q: What genre does this book fall under? A: This book falls under the Management genre. It explores marketing strategies and market dynamics.
- Q: What binding type does this book have? A: This book has a hardcover binding. This makes it durable and suitable for repeated use.
- Q: What themes are covered in this book? A: The book discusses themes of market pioneers, innovation, and strategies for enduring market leadership.
- Q: Is this book suitable for beginners in marketing? A: Yes, this book is suitable for beginners. It provides engaging stories and empirical analysis to help readers understand marketing concepts.
- Q: Can I use this book for academic purposes? A: Yes, this book can be used for academic purposes. It is recognized as one of the top ten business books by Harvard Business Review.
- Q: What age group is this book appropriate for? A: This book is appropriate for adults and college students. It covers advanced marketing concepts and case studies.
- Q: How should I store this book? A: Store this book in a cool, dry place, away from direct sunlight. This will help preserve its quality over time.
- Q: Is this book easy to clean? A: Yes, you can clean the cover with a soft, dry cloth. Avoid using water or cleaning solutions.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact customer support for a return or replacement. Keep all packaging materials for the return process.
- Q: Does this book come with a warranty? A: No, this book does not come with a warranty. However, you can usually return it if it is defective.
- Q: What if I have questions about the book after purchase? A: If you have questions after purchase, you can reach out to customer support or visit the publisher's website for more information.
- Q: Is there a digital version of this book available? A: Yes, there may be a digital version available. Check online retailers for eBook options.
- Q: How can I buy this book? A: You can buy this book from various online retailers or bookstores. It is published by McGraw-Hill Education.