Title
Wine Marketing & Sales, Second edition,Used
Delivery time: 8-12 business days (International)
How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the overstimulated mindshare of the modern consumer? By being strategic. This revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical, and powerful strategies into the hands of veteran brand managers and marketing professionals. With 100 pages of new and expanded material, this book addresses such topics as importing and exporting; logistical management; marketing your tasting room and wine region as a prime tourist destination; how to generate greater retail sales; and how to grab the benefits, while avoiding the dangers, of social networking and viral marketing.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
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Frequently Asked Questions
- Q: What is the main focus of 'Wine Marketing & Sales, Second edition'? A: The book focuses on providing strategic marketing insights for small wineries to compete with larger wine companies, offering practical strategies for both novices and experienced marketing professionals.
- Q: What topics are covered in this book? A: This edition covers various topics including importing and exporting, logistical management, marketing tasting rooms, enhancing retail sales, and utilizing social networking and viral marketing effectively.
- Q: How many pages does 'Wine Marketing & Sales, Second edition' have? A: The book has a total of 400 pages, including 100 pages of new and expanded material.
- Q: Who is the author of this book? A: The author of 'Wine Marketing & Sales, Second edition' is Janeen Olsen.
- Q: When was 'Wine Marketing & Sales, Second edition' published? A: The book was published on February 22, 2016.
- Q: What is the condition of the book? A: The book is brand new and comes in paperback binding.
- Q: Is this book suitable for beginners in wine marketing? A: Yes, the book is designed to be accessible for industry novices while also providing valuable insights for experienced marketing professionals.
- Q: How can this book help with social media marketing for wineries? A: The book includes strategies on how to leverage social networking and viral marketing to boost visibility and sales for wineries.
- Q: What edition is this book? A: This is the second edition of 'Wine Marketing & Sales', featuring updated content and additional material.
- Q: Does this book provide practical examples or case studies? A: Yes, it offers practical strategies and examples to illustrate effective marketing techniques for wineries.