Wine Marketing & Sales: Success Strategies For A Saturated Market

Wine Marketing & Sales: Success Strategies For A Saturated Market

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How Can A Small Winery Possibly Compete With The Marketing Of Massive Wine Companies? How Can It Hope To Capture The Overstimulated Mindshare Of The Modern Consumer? By Being Strategic. This Completely Revised And Updated Edition To The Bestselling Book Puts The Vast Bank Of Wine Marketing Knowledge Within Reach Of Industry Novices, And Fresh, Practical, And Powerful Strategies Into The Hands Of Veteran Brand Managers And Marketing Professionals. With 100 Pages Of New And Expanded Material, This Book Addresses Such Topics As Importing And Exporting; Logistical Management; Marketing Your Tasting Room And Wine Region As A Prime Tourist Destination; How To Generate Greater Retail Sales; And How To Grab The Benefits, While Avoiding The Dangers, Of Social Networking And Viral Marketing.

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Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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Frequently Asked Questions

  • Q: What is the main focus of 'Wine Marketing & Sales: Success Strategies for a Saturated Market'? A: The book focuses on providing strategic marketing advice for small wineries to compete with larger wine companies, offering practical insights and strategies to capture consumer interest.
  • Q: Who is the author of this book? A: The author of the book is Paul Wagner, a recognized expert in wine marketing.
  • Q: What edition is this book? A: This is the second edition of the book, which has been completely revised and updated.
  • Q: How many pages does the book contain? A: The book contains 400 pages of content.
  • Q: Is this book suitable for beginners in the wine industry? A: Yes, the book is designed to be accessible for industry novices while also providing valuable strategies for experienced professionals.
  • Q: What topics are covered in this book? A: The book covers various topics including importing and exporting, logistical management, marketing tasting rooms, generating retail sales, and leveraging social media for marketing.
  • Q: What is the condition of the book? A: The book is brand new and in excellent condition.
  • Q: When was this book published? A: The book was published on September 1, 2010.
  • Q: What type of binding does the book have? A: The book is bound in hardcover.
  • Q: Can this book help with social media marketing strategies? A: Yes, it includes insights on how to effectively use social networking and viral marketing strategies.