Title
Winning At New Products: Creating Value Through Innovation
Delivery time: 8-12 business days (International)
A Fully Updated Edition Of The Classic Business Reference Book On Product Development From A World Renowned Innovation Management Scholarfor More Than Two Decades, Winning At New Products Has Served As The Bible For Product Developers Everywhere. Robert G. Cooper Demonstrates Why Consistent Product Development Is Vital To Corporate Growth And How To Maximize Your Chances Of Success. Citing The Author'S Most Recent Research, Winning At New Products Showcases Innovative Practices By Industry Leaders To Present A Fieldtested Game Plan For Achieving Product Leadership. Cooper Outlines Specific Strategies For Making Sound Business Decisions At Every Stepfrom Idea Generation To Launch. This Fully Updated And Expanded Edition Is An Essential Resource For Product Developers Around The World.This Is A Must Read. There'S So Much New In This Book, From How To Generate The Breakthrough Ideas, Picking The Winners, And Driving Them To Market Successfully. Philip Kotler, Professor Of International Marketing, Northwestern University, Kellogg School Of Management
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
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Frequently Asked Questions
- Q: What is the main focus of 'Winning At New Products'? A: 'Winning At New Products' primarily focuses on product development and innovation. It outlines strategies and practices that help companies achieve product leadership in competitive markets.
- Q: Who is the author of this book? A: The author of 'Winning At New Products' is Robert G. Cooper, a renowned scholar in innovation management.
- Q: Is this edition updated? A: Yes, this is a fully updated fifth edition of the classic business reference book, incorporating the author's most recent research and insights.
- Q: What kind of readers would benefit from this book? A: This book is beneficial for product developers, business managers, and anyone involved in product innovation and development processes.
- Q: How many pages does this book have? A: 'Winning At New Products' contains 448 pages, providing comprehensive insights into product development.
- Q: When was this book published? A: The book was published on September 19, 2017.
- Q: What is the condition of the book being sold? A: The book is brand new, ensuring that readers receive a fresh and unmarked copy.
- Q: What type of binding does this book have? A: 'Winning At New Products' is available in a paperback binding, making it accessible and easy to handle.
- Q: What industry does this book pertain to? A: The book falls under the category of Industrial & Product Design, focusing on innovation and product management.
- Q: What are some key themes discussed in the book? A: Key themes include the importance of consistent product development, strategies for idea generation, and effective decision-making throughout the product lifecycle.