Winning At New Products: Creating Value Through Innovation

Winning At New Products: Creating Value Through Innovation

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Delivery time: 3-5 business days (USA)
Delivery time: 8-12 business days (International)
15 days return policy
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A Fully Updated Edition Of The Classic Business Reference Book On Product Development From A World Renowned Innovation Management Scholarfor More Than Two Decades, Winning At New Products Has Served As The Bible For Product Developers Everywhere. Robert G. Cooper Demonstrates Why Consistent Product Development Is Vital To Corporate Growth And How To Maximize Your Chances Of Success. Citing The Author'S Most Recent Research, Winning At New Products Showcases Innovative Practices By Industry Leaders To Present A Fieldtested Game Plan For Achieving Product Leadership. Cooper Outlines Specific Strategies For Making Sound Business Decisions At Every Stepfrom Idea Generation To Launch. This Fully Updated And Expanded Edition Is An Essential Resource For Product Developers Around The World.This Is A Must Read. There'S So Much New In This Book, From How To Generate The Breakthrough Ideas, Picking The Winners, And Driving Them To Market Successfully. Philip Kotler, Professor Of International Marketing, Northwestern University, Kellogg School Of Management

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To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

Shipping & Returns

Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.

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