Title
Winning the Marketing War: A Field Manual for Business Leaders,Used
Delivery time: 8-12 business days (International)
Winning the Marketing War combines the best of military strategy and the best of marketing strategy into an operations manual for business leaders. It summarizes and integrates the strategic advice of such legendary figures as Sun Tzu, Julius Caesar, Niccol Machiavelli, Frederick the Great, Napoleon Bonaparte, Carl von Clausewitz, Mao Tsetung, Dwight D. Eisenhower, George Patton, and many others. Strategic thinking from both Eastern and Western sources is molded into sound concepts for business and personal victories. Divided into four useful sections, the book How military strategy and war tactics can be adapted to business situations. How to use fundamental military principles in business wars. How to achieve creative new breakthroughs and win your marketing wars. Combat How to strategically shape and align your own business plans. Executive summaries at the end of each chapter review fundamentals and key ideas.
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
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Frequently Asked Questions
- Q: What is the main focus of 'Winning the Marketing War'? A: 'Winning the Marketing War' combines military strategy and marketing principles to provide an operations manual for business leaders, integrating insights from historical figures such as Sun Tzu and Napoleon Bonaparte.
- Q: How is the book structured? A: The book is divided into four sections: Ready, Aim, Fire, and Combat Exercises, each designed to teach different aspects of applying military strategies to business situations.
- Q: Who is the author of 'Winning the Marketing War'? A: The author is Gerald A. Michaelson, who draws on historical military strategies to inform modern business practices.
- Q: What condition is the used book in? A: The book is categorized as 'Used Book in Good Condition', indicating it has been previously owned but is still in satisfactory shape for reading.
- Q: When was 'Winning the Marketing War' published? A: The book was published on November 5, 1987, and is recognized as a first edition.
- Q: How many pages does the book have? A: 'Winning the Marketing War' contains 320 pages, providing ample content for readers interested in marketing and strategic thinking.
- Q: What type of binding does the book have? A: The book is available in paperback binding, making it lightweight and portable for readers.
- Q: Can this book help with personal development? A: Yes, the book not only focuses on business strategies but also integrates concepts that can be applied to personal victories and development.
- Q: What key concepts can I expect to learn from this book? A: Readers can expect to learn how to adapt military tactics to business, utilize fundamental military principles in competitive situations, and achieve breakthrough marketing strategies.
- Q: Is there a summary at the end of each chapter? A: Yes, the book includes executive summaries at the end of each chapter that review the fundamentals and key ideas discussed.