Title
Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future,New
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Trying to get your message heard? Build an iconic brand?Welcome to the battlefield.The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behaviorgreat stories.With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. Youll discover how: Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray Marketers have become todays mythmakers, providing society with explanation, meaning, and ritual Memorable stories based on timeless themes build legions of eager evangelists Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzzWinning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesnt come just from telling great stories, but from learning to live them.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does this book have? A: This book has two hundred eighty-eight pages. It provides an in-depth exploration of storytelling in marketing.
- Q: What is the binding type of this book? A: The binding type is hardcover. This ensures durability and a premium feel for readers.
- Q: What are the dimensions of this book? A: The dimensions of the book are seven point zero one inches in length, one point two six inches in width, and nine point seven six inches in height. These measurements make it easy to handle and store.
- Q: Who is the author of this book? A: The author is Jonah Sachs. He is known for his expertise in storytelling and advertising.
- Q: Which publisher released this book? A: The book is published by Harvard Business Review Press. This publisher is renowned for its quality business literature.
- Q: What genre does this book belong to? A: This book belongs to the consulting genre. It offers insights into effective communication and branding.
- Q: Is this book suitable for beginners in marketing? A: Yes, this book is suitable for beginners. It explains storytelling concepts in an accessible manner.
- Q: Can this book help me build a brand? A: Yes, this book provides strategies for building an iconic brand through storytelling. It emphasizes the importance of narrative in marketing.
- Q: What age group is this book appropriate for? A: This book is appropriate for adults and young adults. It addresses complex themes suitable for mature readers.
- Q: How should I care for this hardcover book? A: To care for this hardcover book, keep it in a cool, dry place and avoid exposure to direct sunlight. This will help maintain its condition.
- Q: Can I clean the book if it gets dirty? A: Yes, you can clean the book gently with a soft, dry cloth. Avoid using water or cleaning solutions, as they may damage the pages.
- Q: How should I store this book? A: Store the book upright on a shelf or in a bookcase to prevent bending. Ensure it is not stacked under heavy items.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you can return it for a replacement or refund. Check the return policy of the seller for specific instructions.
- Q: Is there a warranty on this book? A: No, typically there is no warranty on books. However, you should review the seller's guarantee regarding product quality.
- Q: Can I find similar books by Jonah Sachs? A: Yes, you can find similar books by Jonah Sachs that discuss storytelling and marketing strategies. Explore his other works for more insights.