Title
Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future,New
Delivery time: 8-12 business days (International)
Trying to get your message heard? Build an iconic brand?Welcome to the battlefield.The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behaviorgreat stories.With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. Youll discover how: Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray Marketers have become todays mythmakers, providing society with explanation, meaning, and ritual Memorable stories based on timeless themes build legions of eager evangelists Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzzWinning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesnt come just from telling great stories, but from learning to live them.
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
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Frequently Asked Questions
- Q: What is the main theme of 'Winning the Story Wars'? A: 'Winning the Story Wars' discusses the importance of storytelling in marketing and brand building, emphasizing how effective narratives can help messages cut through media noise.
- Q: Who is the author of 'Winning the Story Wars'? A: The book is authored by Jonah Sachs, a viral storyteller and advertising expert.
- Q: What are some key insights provided in the book? A: The book offers insights on how social media is reviving oral traditions, the role of marketers as mythmakers, and how memorable stories can create dedicated brand advocates.
- Q: Is 'Winning the Story Wars' suitable for business communicators? A: Yes, the book serves as a call to action for business communicators to embrace storytelling as a vital tool for brand transformation.
- Q: What type of condition is the book in? A: 'Winning the Story Wars' is available as a used book in good condition.
- Q: How many pages does the book have? A: The book contains a total of 288 pages.
- Q: What is the binding type of this book? A: The book is published in a hardcover binding.
- Q: When was 'Winning the Story Wars' published? A: The book was published on July 10, 2012.
- Q: What edition of the book is available? A: The available edition of 'Winning the Story Wars' is the first edition.
- Q: Can this book help with brand building? A: Yes, the book provides strategies on how to use storytelling to build iconic brands and engage audiences effectively.