Title
Wirkung von Preisen und Werbung als Instrumente des Revenue Managements: Eine empirische Untersuchung am Beispiel von integriert,Used
Delivery time: 8-12 business days (International)
Product Description Als wichtige Akteure in der Tourismuswirtschaft stehen integrierte Reiseveranstalter vor der Herausforderung, fixe Kapazitten bei einer schwankenden Nachfrage auszulasten. Zur Steuerung der Nachfrage werden die MarketingMixInstrumente Preis und Werbung eingesetzt. Die Wirkung von Werbung auf die Nachfrage ist jedoch vom Werbeinhalt abhngig. Im Rahmen der vorliegenden Arbeit wird mithilfe regressionsanalytischer Methodik die Wirkung von Preisen, Marken und Preiswerbung auf die Nachfrage von Pauschalreisen quantifiziert und daraus Implikationen fr das Revenue Management von integrierten Reiseveranstaltern abgeleitet. From the Back Cover Als wichtige Akteure in der Tourismuswirtschaft stehen integrierte Reiseveranstalter vor der Herausforderung, fixe Kapazitten bei einer schwankenden Nachfrage auszulasten. Zur Steuerung der Nachfrage werden die MarketingMixInstrumente Preis und Werbung eingesetzt. Jedoch ist die Wirkung von Werbung auf die Nachfrage vom Werbeinhalt abhngig. Uwe Schnetzer quantifiziert mithilfe regressionsanalytischer Methodik die Wirkung von Preisen, Marken und Preiswerbung auf die Nachfrage von Pauschalreisen und leitet daraus Implikationen fr das Revenue Management von integrierten Reiseveranstaltern ab. About the Author Dr. Uwe Schnetzer promovierte bei Prof. Dr. Christoph Burmann am Lehrstuhl fr innovatives Markenmanagement (LiM) der Universitt Bremen.
By changing our most important processes and
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.