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Product Description Gerd Garmaier analysiert die komplexen Netzwerke des Franchisings und zeigt, dass nicht nur fr die direkt Beteiligten Effizienzvorteile entstehen, sondern auch fr Konsumenten, auf dem Arbeitsmarkt und im BusinesstoBusinessBereich. Book Description ............. From the Back Cover In Franchisesystemen werden die Kompetenzen und die Strken des Franchisegebers mit dem Einsatz und Erfolgswillen der Franchisenehmer gebndelt. Gerd Garmaier analysiert diese komplexen Netzwerke und zeigt, dass Franchising unter wirtschaftsethischen Gesichtspunkten wnschenswert ist: Nicht nur fr die direkt Beteiligten entstehen Vorteile, sondern auch fr Konsumenten, auf dem Arbeitsmarkt und im BusinesstoBusinessBereich. Begrndet ist dies unter anderem im erfolgreichen berwindungsmechanismus von Dilemmastrukturen, der die gemeinsame Ursache aller Effizienzvorteile des Franchisings darstellt. About the Author Dr. Gerd Garmaier ist selbstndiger Unternehmer und Franchisegeber. Er promovierte bei PD Dr. Christoph Ltge und Prof. Dr. Dr. Karl Homann an der LudwigMaximiliansUniversitt Mnchen.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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