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Who Is Talking About You?Foreword by Seth Godin and Afterword by Guy Kawasaki.Master the art of word of mouth marketing with this practical handson guide.With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the worlds most respected and profitable companies get their best customers for free through the power of word of mouth.Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzzwhen to use them and how simple it is to make them work.Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleanerand why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotionand why some multimilliondollar advertising campaigns fail to get noticed.Open your eyes to a new way of doing businessthat honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
I was hoping for more innovative ideas, but a lot of the content felt familiar. It’s a good overview for beginners, I suppose, but I was looking for something more advanced. Could be great for new marketers!
E
Emily Chen
A must-read for business owners!
As a small business owner, this book gave me actionable advice on how to harness word of mouth marketing. The examples are current and really applicable. I’m excited to implement some of these strategies!
S
Sofia Torres
Great insights for any marketer!
This revised edition of 'Word of Mouth Marketing' really dives deep into effective strategies that can make a difference. The case studies are super relatable, and I found them so helpful for my own campaigns. Definitely worth a read if you're in marketing!
J
James Smith
Not impressed with the delivery
The book arrived a few days late and the packaging was a bit damaged. I like the content, but I wish the overall experience had been better. It’s a shame because the insights are valuable!
R
Raj Patel
Helpful but a bit repetitive
I enjoyed the book overall, but there were parts that felt a little repetitive. Some concepts could've been condensed. Still, I learned a lot about how to get people talking about my brand. Worth picking up!
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⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
